International Charter of Fontevraud Protection, management and development of vine and wine landscapes Joël ROCHARD et Carine HERBIN Cliché Raymond Sauvaire

HISTORY Naming of the Loire Valley by UNESCO as a World Heritage Site in 2000 Fontevraud International Conference “Wine and vine Landscapes “, held in July 2003 The Fontevraud International Charter was drawn up under the impulsion of the “InterLoire Interprofession” (Loire Valley Wine-Growers Association) and the “Mission du Val de Loire”

FOUNDING MEMBERS - The French Department for Agriculture - the French Department for the Environment, Ecology and Landscapes - the National Institute for Origin and Quality Institut - International Organisation of Vine and Wine (OIV) - the Loire Valley Wines confederation - Interprofession of wines of Val de Loire « InterLoire » -the Mission Val de Loire -Supports of - The French Commission for UNESCO -The International Council for Monuments and Sites (ICOMOS France) To develop and coordinate the Fontevraud International Charter, the founders appointed the National Landscapes Group, which is coordinated by the French Institute for Vine and Wine (IFV).

PRINCIPAL OF THE CHARTER - adoption of regulations for production including governance of the quality and the heritage of the land. - to be part of a network of wine-growing areas committed to excellence - recognition of the quality of the actions undertaken. -Its ambition is to incite all the key players in wine- growing areas: local government, viticultural and tourist organisations, wine-growers, universities and laboratories, to develop determined, concerted actions in the landscape combining sustainable development, the optimisation of viticultural production and the cultural and tourist development of these landscapes, within the framework of an international network of excellence.

OPERATIONAL ORGANISATION OF THE CHARTER The International Scientific and Technical Committee -Representatives of the International Council -International experts in viticulture and in landscapes, professional organisations, local government authorities, research and educational establishments, public and not for profit bodies, government departments responsible for agriculture and for the environment, ecology and landscapes, research units, together with experts nominated from international networks - Coordination: IFV The International Council for the Fontevraud Charter -Founding members -signatories

ASSESSMENT OF THE APPLICATION

In 2004, the International Organisation of Vine and Wine (OIV) defined the concept of sustainable wine viniculture with the Vienna resolution CST : Definition : « Global strategy on the scale of the grape production and processing systems, incorporating at the same time the economic sustainability of structures and territories, producing quality products, considering requirements of precision in sustainable viticulture, risks to the environment, products safety and consumer health and valuing of heritage, historical, cultural, ecological and aesthetic aspects.” In 2008, the OIV completed its definition with a guide for Sustainable Vitiviniculture : Environmental Issues (CST01/08)

ISSUES QUALITY / IMAGE Terroir: symbolic emotional, affective "We are what we eat. Ignorance of what we have in our attitude or our glass leads to a loss of identity, but fortunately, the land restores the link between the consumer and food. The symbolic values of the food are those of the soil. But attention contamination of the soil, physical, chemical, biological or visual contaminate the product in the minds of the customer. " S. MICHEL

WORLD WINE LANDSCAPE DIVERSITY