Cloud Marketing a vision of our marketing future #MyMktgMentor.

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Presentation transcript:

Cloud Marketing a vision of our marketing future #MyMktgMentor

R.I.P Social Media #MyMktgMentor

Timeline to the Cloud #MyMktgMentor Social Media Linkedin MySpace Facebook YouTube Bebo Twitter Instagram Pinterest Google+Vine

Our world is already technology in the cloud

Learning from Cloud Computing “Given the many benefits virtualisation affords: flexibility, scalability, and agility, to name a few…. there is a converse trend that is seeing enterprises, driven by performance, security and cost concerns, swinging back towards bare metal implementations” (source : BusinessCloudNews.com July 2014)BusinessCloudNews.com #MyMktgMentor

Privacy Security Relevance

Our future is Location Independent AND Location Dependent #MyMktgMentor “Professionals who are successful in their use of mobile will use it to enhance or transform existing customer experiences within physical spaces” (source : Adobe 2014)

Any time Any place Anywhere

Our future is Location Independent AND Location Dependent #MyMktgMentor “You need to understand their context (situation, preferences, or emotions) in that moment but you also need insights gleaned from data over time to know how to best serve them in that moment” (source : Forrester 2014)

Future’s Mobile Cloud “Mobile will transform your entire business, not just your digital business. Mobile has the potential to transform every aspect of your business, from sales and marketing to your workforce and internal processes is the year that companies will lay the foundation for this evolution.” (source : Forrester 2014) #MyMktgMentor

Great content will still be king 2.03 trillion Google searches per annum 6 thousand Tweets per second 426 million new photos on Facebook per day 73 Instagram photos added per second 5.2 billion YouTube video hours watched per month 1 million Vine videos are added per day 2 million blogs are published per day #MyMktgMentor

Current, Relevant, Informed

Rule of Thirds: Personal Point Promote

Challenge the old marketing paradigms

Time to Work Collaboratively #MyMktgMentor

(from the chaos of the marketing media cloud) Filtered Marketing Content + Collaborative Professional Support #MyMktgMentor

In the palm of your hand #MyMktgMentor

Marketing success in the palm of your hand #MyMktgMentor

No cloud marketing strategy? #MyMktgMentor