@MediatelNews #MTresearch Event partners: Connected Screens Connected Consumers.

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Presentation transcript:

@MediatelNews #MTresearch Event partners: Connected Screens Connected Consumers

@MediatelNews #MTresearch Event partners:

@MediatelNews #MTresearch Event partners:

@MediatelNews #MTresearch Event partners:

@MediatelNews #MTresearch Event partners: Connected Screens Connected Consumers

@MediatelNews #MTresearch Event partners: Methodology: Online sample 16+ UK broadband homes Quotas on age, gender, working status and social grade Weighted to broadband universe Research agency:Data partners:

@MediatelNews #MTresearch Event partners:

@MediatelNews #MTresearch Event partners:

@MediatelNews #MTresearch Event partners: Base: all with Smart TV set (595) Daily Weekly Occasionally Barely since connecting Not connected to Internet % How often use apps on Smart TV

@MediatelNews #MTresearch Event partners: Uses of a TV Screen

@MediatelNews #MTresearch Event partners: See video advertising

@MediatelNews #MTresearch Event partners: Smartphones and advertising: every/most days Base: All with smartphones in household (1563) %

@MediatelNews #MTresearch Event partners: % penetration 73% 36% Facebook vs Twitter: Ever used by age

@MediatelNews #MTresearch Event partners: Base: All in broadband homes (2001) Other connected services personally used

@MediatelNews #MTresearch Event partners: Connected Screens Report Connected Screens partnership Mediatel Connected subscription How can I find out more? Anne Tucker: