NIKE+ PRODUCTS Jesse Harding

WHY NIKE+ FOR ME  I love all sports but especially basketball  Played basketball 4 years at Servite High School (Anaheim, California)  Nike is my preferred sporting store  Heard about Nike+ Basketball just recently and wanted to research more

WHY NIKE+ FOR YOU  If you are a runner, I urge you to look at Nike+ products.  Nike+ is more geared towards runners at the moment  Anybody who is an athlete in general  Anybody who is looking to improved overall fitness level

LIST OF NIKE+ PRODUCTS  Nike+ FuelBand  Nike+ SportWatch GPS  Nike+ RunningApp  Nike+ SportBand  Nike+ Kinect Training  Nike+ Basketball

NIKE+ FUELBAND  What it does: Tracks all activity throughout the day  Features: Tracks movement, updates wirelessly, set goals, track progress  Take a look if: You are looking to improve general fitness 

NIKE+ SPORTWATCH GPS  What it does:  Before runs: Keeps you motivated and gives your automatic run reminders  During runs: Keeps track of everything you would want (Pace, time, heart rate, etc.)  Features: GPS, Pace Tracker, Timer, Calories Counter, Heart Rate Monitor, Pedometer, Mark Laps/Intervals, and Water Resistant  Take a look if: You are a serious runner

NIKE+ RUNNINGAPP  What it does: Tracks your runs and syncs your music with runs  Features: GPS, Pace Tracker, Timer, Calories Counter, Pedometer, and Music Player  Take a look if: You run to workout and want to check progress

NIKE+ SPORTBAND  What it does: Along with Nike+ Sensors (placed in shoe) it tracks pace, distance, time, and calories burned  Features: Pedometer, Pace Tracker, Timer, Calorie Counter, Heart Rate Monitor, and Water Resistant  Take a look if: Beginner to Intermediate Runner

NIKE+ KINECT TRAINING  What it does: Allows you to have a personalized workout in the comfort of your own home!  Features:  Personalized Program: 4-week training program. As your body evolves, Nike+ Kinect Training intelligently adjust workouts to make sure they stay challenging, fresh, and keep you motivated  Measure Progress: Tracks your progress along the way  Real Time Coaching: With Kinect Motion Sensor if you are not doing correct form a coach will correct you right away  Take a look if: You are trying to improve fitness level 

NIKE+ BASKETBALL  What it does: Tracks your movement throughout the whole game  Features: Updates wirelessly, measures vertical jump, quickness, and hustle  Take a look if: You play basketball and can afford the shoes

PRICES OF NIKE+ PRODUCTS

FUTURE OF NIKE+  I believe that Nike+ has a bright future  While the Running line is a great start, I believe that the profitability of Nike+ will be with Nike+ Basketball  If their first shoe is successful, I’d imagine they would try to introduce the technology to more shoes  I could see Nike+ as being the future resource of players and coaches

REFERENCES  “Nike’s Mission Statement.” Nike’s Mission Statement. Nike, Web. 12 Nov  “Nike+ FuelBand.” Nike+ FuelBand. Nike, Web. 12 Nov  “Nike+ SportWatch.” Nike+ SportWatch GPS. Nike, Web. 12 Nov  “Nike+ RunningApp.” Nike+ RunningApp. Nike, Web. 12 Nov

REFERENCES (CONT.)  “Nike+ SportBand.” Nike+ SportBand. Nike, Web. 12 Nov  “Nike+ Kinect Training.” Nike+ Kinect Training. Nike, Web. 12 Nov  “Nike+ Basketball.” Nike+ Hyperdunk. Nike, Web. 12 Nov