John Reyes Executive Vice President & Chief Sales Officer San Francisco Travel Association Moscone Expansion and Convention Market Update

Moscone Expansion Project Update Completion in 2018

 Opportunity Cost of Not Expanding ­ Smaller then the 12 most competitive convention centers – Moscone has less than half the exhibit space of their average square footage ­ Space constraints have resulted in a direct spend loss of nearly $2.1 billion for the fiscal years 2010 through 2019  Economic Benefits ­ Increase in hotel tax revenue projected to be $20 million ­ Net economic impact of $734,402,886 through fiscal year 2026  Moscone Center Improvements ­ Adds contiguous exhibit space to Moscone Center that it currently lacks and needs to remain competitive ­ Increases largest contiguous exhibit space from 260,000 sq ft to 515,000 sq ft. Moscone Expansion Project Update

PROPOSED SOUTH VIEW FROM THIRD & HOWARD

Meeting Space Ballroom Exhibit Space

 Flexible design, creating 515,000 feet of contiguous exhibition space  New 50,000 square foot column-free ballroom  Multiple outdoor terraces with city views - great for receptions  SF Visitor Information Center integrated in the building  Pursuing a LEED Platinum Certification  Improved public realm ­ Wider sidewalks ­ Larger crosswalk between buildings ­ Surrounded by multiple open air plazas  Expansion project completed in phases to keep Moscone Center fully operational Moscone Expansion Project Update

Convention Business Outlook

Convention Pace Citywide Room Nights Source: TAP Report – September 2014

Convention Pace Self- Contained Room Nights Source: TAP Report – September 2014

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