1 Presented by: Mike Harrison, Terra Hicks, and Mike Coppage Presented By: Adam Wilke Friday, May 6th, 2011.

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Presentation transcript:

1 Presented by: Mike Harrison, Terra Hicks, and Mike Coppage Presented By: Adam Wilke Friday, May 6th, 2011

Personal Injury Overview- Brevard County Source: Scarborough Research R1/2011 Base: Brevard County Adults Target: Brevard County adults who have consulted/used a Personal Injury Attorney in the past 12 months Brevard County has an adult population of 450,000 people 8,000 local residents have consulted a Personal Injury Attorney in the past 12 months 27% of these people or 2,200 of them reported using FloridaToday.com on a weekly basis

#1 Source for Online news & information Avg. 1.1 million unique visitors each month Avg. time per visit is 15.6 minutes Local residents turn to FloridaToday.com *Source: Omniture Site Catalyst, Jan. 2011

Who are FloridaToday.com users? 55% Male; 44% Female 7 out of 10 have annual incomes of $50K+ 77% Employed 32% Have children at home Top Age Groups: 25 to 34: 18% 35 to 49: 35% 50+: 35% *Source: Scarborough Research R2/2010

To reach a large audience of local online users in Brevard County to bring quality cases to Gillin,Gillin & Lindbaek’s Law Firm. Increase brand awareness in a high-impact, constantly present message. Objective

PERSONAL INJURY SPONSORSHIP: Part 1. Sliding Billboard on FloridaToday.com HOMEPAGE! -Be present ALL DAY every Tuesday! -Approximately 200,000 impressions will be served each week in front of an audience of 1,000,000 unique visitors -Runaway Country event example-

Part 2. EXCLUSIVE Large Rectangle (300x250) ad on the “Local News” Main Page that is ALWAYS there… EVERY DAY! -Be present exclusively EVERY DAY! -Approximately 300,000 impressions will be served each month in front of an audience of 1,000,000+ unique visitors 300x250 Spec Ad

Sample Success Story: Sample Success Story: Canon & Dunphy S.C. Milwaukee, WI. Milwaukee Journal Sentinel ( Renewed annual campaign sponsoring Local News. “The largest local online audience of engaged users in Southeastern Wisconsin” “FREE consultation, No fee unless we win”

Personal Injury Attorney Sponsorship Package Details EXCLUSIVE Attorney Sponsorship. High-Impact, constant presence. 1.Homepage sliding billboard ALL DAY every Tuesday. 2.Local News main page sponsorship – 1 ad size. Ad will be the only to serve in Local News main. No other advertiser is permitted to advertise in this section. Approximately 200k impressions per month $4,200/month –with 12 month agreement $50,400 SOLD 5/6/11 to Gillin, Gillin & Lindbaek P.A.