GET THE MOST OUT OF YOUR ATTORNEY BIOS A Webinar By PaperStreet Allison Gagliardi Content Editor

IN THIS WEBINAR YOU WILL LEARN: Types of information to share Making bios user-friendly / unique Different approaches for presenting the information Style and formatting basics

WHY ARE BIOS IMPORTANT? Traffic: Everyone loves a picture – One of the most visited pages – Face to the Name Formulates a First Impression – About the work environment – About the type of people who work there

TRY SOME OF THESE CATEGORIES Contact Information Text Biography Education Practice Areas Professional/Trade Affiliations Bar Admissions Honors/Awards Publications Representative Cases Speaking Engagements Social Media Career Highlights Community Involvement Languages Military Experience Certifications Hobbies/Interests Quotes Recent Blog Posts (a feed) Case Studies Presentations Podcasts/Webinars Client Testimonials Videos Photo Galleries Personal Information

AT THE MINUMUM INCLUDE THESE Contact Information Text Biography Education Practice Areas Professional/Trade Affiliations Bar Admissions Honors/Awards Publications Representative Cases Speaking Engagements Social Media Career Highlights Community Involvement Languages Military Experience Certifications Hobbies/Interests Quotes Recent Blog Posts (a feed) Case Studies Presentations Podcasts/Webinars Client Testimonials Videos Photo Galleries Personal Information

APPROACHES TO CONSIDER Formal Personal Modern Straightforward

ABOUT MICROSITES A small, highly customizable website for each attorney Pages designated for the content You can create a page for virtually any information

How do you want to refer to the attorney on second reference? Mr. Boyd, Attorney Boyd, Pete (first name) What order do you want the attorneys to appear in? Alphabetical, rank Who will you feature on the website and to what extent? Consider that everyone may not all have similar credentials What kind of contact information do you want to share? Phone number (main or extensions), fax number, In what order will the categories appear? Is SEO important? BEFORE YOU START ASK …

Middle initials: Include? Phone/fax numbers: (954) Titles: Partner, Named Partner, Of Counsel, Associate, Attorney, Associate Attorney, Paralegal, Administrative Assistant STYLE & FORMATTING

Linking or spelling out? – , , Send a Message, Contact Angela

Practice Areas: They should match the exact name of your practice areas that are listed on the site and then hyperlink them to those practice area pages. Representative Cases: Will you include the case name? Will you name the parties involved in the case? Consider having a word count – these should be brief. Office Location: Include the state?

Bio body: Don’t repeat the same information that can be found in the bullets below. Education: University of Florida, J.D., 2012 University of Florida, Juris Doctor, 2012 University of Florida Juris Doctorate, 2012 University of Florida, Bachelor of Arts in English, 2012 University of Florida, B.A. in English, 2012

Other Considerations: Colons after the headers – just be consistent Periods after bullets

– Attorney Questionnaire – Attorney Bio Template – Biography Examples – PaperStreet Pinterest Biography Examples – PaperStreet Pinterest – PaperStreet Blog - Content Resources: Start Gathering Information Today!