Exporting to Greece Dr. Aris Ikkos JBR Hellas February 2004
February Content JBR Hellas - an introduction Entering the Greek market Exporting – Agents & Distributors Business Entities Practical Examples of Assisting Foreign Co.’s
JBR Hellas - Introduction
February Core activities Strategic and business development Market research and analysis Valuations and Financial analysis Feasibility studies Franchise studies
February Partners JBR bv –Located in Zeist, The Netherlands –Management Consulting & Corporate Finance Horwath –Since Sep 2000 –Specialists in Tourism, Franchising and FOMB’s
Entering the Greek Market
February A snapshot on the Greek economy € economy Growth: 5% in double EU for 5 years now Inflation: 3% GDP: ~70% of EU average Main Sectors and Changing Markets: tourism, construction, telecom, food, energy, education insurance, financial sector, public sector “Port” to the Balkans & and the Middle East English-speaking, University graduates
February Entering the Greek Market Determining the goals Market scan Partner search Meeting program Establishing the relationship
February Market Scan General information Attractiveness of the market Growth potential Distribution structure Key competitors
Exporting
February Agents and distributors Approx. 80% of Greece’s imports are handled through agents or distributors Agents operate on a purchase basis without affecting imports for their own account Distributors usually operate on a wholesale basis and obtain exclusive sales rights for certain districts or for the entire country
February Agents A commercial agent mediates and negotiates contracts in the name of the principal or his own name Choice of law and choice of forum clauses are allowed. If not stipulated, Greek law prevails Agents of foreign nationality are required to obtain a licence from the Greek Chamber of Commerce
February Agents - continued Under Greek law the agent is obliged to adhere to a number of conditions including: –Adherence to principals instructions –systematic activity –protection of principal’s interest –obligation to secrecy –obligation to render accounts –etc.
February Import restrictions and Documentation In general no restrictions towards quality, quantity or foreign exchange because of EU In some cases licences are needed for pharmaceuticals, cosmetics or diet food Documentation: an original invoice, a certificate of origin (if requested by the Greek importer) and a Bill of Lading. Other documentation depends on type of commodity
Business Entities An Overview
February Business Entities EntityShortDutch eqv Societe Anonyme AE (SA) NV Limited Liability Company EPE (Ltd) BV Unlimited Liability Company OE VOF Limited Liability Partnership EE CV Branch Ypok/ma Branch Law 89N. 89 (L.89) Off shore
February Establishing a branch in Greece Written permission from the Ministry of Commerce Appointment of corporation’s legal representative in Greece A Greek consular officer must authenticate the power of attorney A good lawyer and accountant
February Documents necessary for establishment Articles of Association Records of the decision to establish a Branch Certificate of the amount of Share Capital Certificate of good commercial standing Certificate stating the lawful representatives A Power of Attorney appointing the legal representative All above documents authenticated with Apostil
February Joint Ventures “Formal” JV’s are Tax-, not Legal-Entities i.e. no approval or other formality is required, except filing a written agreement at the tax authorities and getting a VAT number Accounting books must be kept by the JV and tax returns should be filed annually together with balance sheet of JV Important: JV partners are jointly and severally liable for tax obligations if you enter a formal JV, make sure you have a good accountant to protect you
Practical Examples
February KvK Market Orientation Trip 15 participants from the North of The Netherlands Their operating fields included industrial equipment, food, consumer goods, environmental products etc. 13 companies made promising commercial contacts Same for Georgia Export Promotion Agency with 10 companies
February Nedwind bv Explored market opportunities Identified suitable investors Financial analysis Project management for development of wind park 2.2 mln Euro grant Delivered developed project to energy company
February Cirsa Casinos (Spain) Corfu Casino Made match-making with Greek construction company Prepared documentation for bidding Currently one of 3 groups bidding for license
February Contact Dr. Aris Ikkos JBR Hellas Voukourestiou 31 Athens Greece T: F: