_______________________________________________________ Book Industry Communication Promoting e-commerce in the United Kingdom Peter Kilborn Moscow, 4 September 2007

_______________________________________________________ Book Industry Communication About BIC Set up in 1991 by trade associations to promote technology Also funded by individual corporate subscribers (publishers, booksellers and service providers) Independent and impartial; leading supply chain consensus

_______________________________________________________ Book Industry Communication UK supply chain initiatives Standard Book Number/ISBN TeleOrdering Whitaker BookTrack/Nielsen BookScan Industry Returns Initiative Batch.co.uk

_______________________________________________________ Book Industry Communication Focus of supply chain activity KPMG’s 1997 report ‘Unlocking the Supply Chain’s Hidden Prize’ Costly and inefficient Key areas for improvement –E-commerce –Product information –Returns

_______________________________________________________ Book Industry Communication What is e-commerce? Communicating electronically Enabling automatic processing by trading partners Eliminating rekeying of data; reducing errors Using automation to replace labour- intensive activities

_______________________________________________________ Book Industry Communication The e4books project Launched in 2004 Increase amounts of e-commerce use in the supply chain Provide practical guidance to smaller publishers and booksellers Dispel misconceptions about cost and difficulty

_______________________________________________________ Book Industry Communication Project objective E-day: 1 May 2008 All trading partners able to send and receive electronic messages About 200 days to go!

_______________________________________________________ Book Industry Communication Back in 2004 TeleOrdering widely used by booksellers EDI well established Cost and complexity of traditional EDI for big/small and small/big trading relationships The web as a low-cost and inclusive alternative to EDI

_______________________________________________________ Book Industry Communication Forms of e-commerce EDI (Electronic data interchange) Transmission by internet (FTP, AS2) Internet-based commercial services Web services

_______________________________________________________ Book Industry Communication Supply chain e-commerce Electronic supply of - and access to - product information Order, order acknowledgment, delivery note and invoice/credit note Electronic returns transactions

_______________________________________________________ Book Industry Communication What has e4books done? Promoted e-commerce through trade press, speaking opportunities, newsletters, conferences Worked with systems suppliers on integrating services Established an accreditation scheme

_______________________________________________________ Book Industry Communication What has e4books done? Launched web services standards Made publishers reassess business models –Need for integrated systems –Outsourcing of distribution Encouraged booksellers to migrate to electronic services

_______________________________________________________ Book Industry Communication What has e4books done? TeleOrdering has abandoned fax and mail for orders to small publishers One publisher will only accept electronic orders from January 2008 Growth of wholesaler e-commerce Electronic volumes up to 80/90 percent

_______________________________________________________ Book Industry Communication The view from now Increasing acceptance of e-commerce Younger people receptive to new technologies Services becoming more integrated, more user-friendly Environmental awareness Good progress made

_______________________________________________________ Book Industry Communication After e-Day Some paper transactions will continue … but trading partner pressure will continue the process Accreditation scheme goes on Promotion of e-commerce remains a core BIC activity

_______________________________________________________ Book Industry Communication For further information: Thank you for listening