Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Customer Overview Aligning Technology evolution to Strategic Business Imperatives driving the success of your organisation. Cisco Transformative Networking Enabled by IBLM

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Agenda…… …Customer Challenges… Cisco Transformative Networking … The New Borderless Organisation…Customer Successes …Conclusion

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3  Web-based, collaborative, personalized  Higher user expectation  Global markets & competition Business model shift  IT innovation as a “competitive advantage”  Align People, Processes, Technology  Common goals for CEO & CIO Requires a new approach Your Business is getting more complex… Increased competitiveness Cost Efficiency Customer Acquisition & Retention Increased Productivity Innovation New Revenue Streams

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Same challenges, increasing complexity Location Device Application Scalability Availability Performance Security Manageability Cost of Ownership Now: Multi-Dimensional Scalability, Availability, Performance, Security and Manageability Across Non-IT-Controlled Environments Then: Linear

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 IT Spending Priorities Source: Forrester Budget Planning Guide for CIOs. Customer Survey

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Cisco Transformative Networking…… … delivering a Unique Architecture Roadmap, aligning your Technology Evolution to your Key Business Priorities

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Cisco Transformative Networking enabled by IBLM Together helping you align your business vision & technology planning to transform your success Cisco Transformative Networking helps customers to redefine the way they manage an plan technology decisions in line with their changing business challenges. Underpinning and supporting the successful evolution of their business

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Transformative Networking Engagement PREPARATION Network Architecture Vision Workshop Presentation of Conceptual Architecture DISCOVERY 360° Health Check IBLM 2.0 Network Assessment Tool PROPOSAL Unique Customer Architecture Roadmap Customer Roadmap Proposal Services and Capital offerings

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Transformative Networking Engagement - Preparation PREPARATION Network Architecture Vision Workshop Presentation of Conceptual Architecture  A Business focused workshop delivering  Interactive Discussion on Business Strategic Priorities and Future Business Evolution  Overview of a Borderless Organisation and Market Transitions  Follow-up Presentation linking Business priorities & challenges to impactful technology solutions.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Transformative Networking Engagement - Discovery DISCOVERY 360° Health Check IBLM 2.0 Network Assessment Tool  Capture a real-time view and identify potential opportunities with a Network Discovery  Our Discovery engine is evolving to offer greater relevance to “fit for purpose” and a true Business supporting Architectured Network  CDS 2.x will deliver the ability identify Business impacting outputs in the following areas.  Automated Cost Optmisation  Security  Video  Collaboration  Mobility  IPV6  Carbon Emission reduction  Industry Benchmarking

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Transformative Networking Engagement - Proposal PROPOSAL Unique Customer Architecture Roadmap Customer Roadmap Proposal Services and Capital offerings  Plotting the way forward – you Unique Architecture Roadmap  Output from the Network Architecture Vision Workshop and the Network Discovery will enable us to build a future desired state of your architectural network truly supporting your business evolution.  A Proposal capturing both Financial and Services offerings, truly presenting a roust proposition to simplify and ease the Architecture evolution path.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 Differentiate your Business by …… …aligning architectural relevance to your business priorities

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Securely, Reliably and Seamlessly The Transformation New Borderless Organization AnyoneAnything Anytime Anywhere Borderless Experience Person to Person Person to Device Device to Device Employee, Partner, Customer, Communities Work, Home, On the Go… Always Works, Instant Access, Instant Response

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Employees are often spearheading the move 60% believe that they don’t need to be in the office to be productive. 66% want more flexibility. 66% would accept a lower-paying job with more flexibility than a higher-paying job with inflexibility. 45% of IT professionals are struggling to make their workforces more mobile and distributed. 60% 38% of IT professionals are struggling to make their workforces more mobile and distributed. Security is the biggest challenge for 55% of IT professionals supporting a mobile and distributed workforce. 52% believe that they don’t need to be in the office to be productive. 62% would accept a lower-paying job with more flexibility than a higher-paying job with inflexibility. 66% 52%62%

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 Enable a business focused delivery of a borderless experience with Cisco Transformative Networking

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Customer Examples from workshops already held

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 National Australia Group The focused workshop revealed that: While the bank’s infrastructure was fit for purpose, they needed to reassess what that purpose was. Tools like social networking, anywhere access and remote collaboration were fundamentally changing the way that customers and employees expected to communicate. The Managing Director of Business wanted to deliver branches live video meetings and Q&As, eventually escalating to business and High Net Worth customer sessions, training and marketing events. The marketing team were interested in how digital branch signage could replace paper based marketing material, which was quickly out of date. The bank also wanted to roll out new business applications such as central document imaging and deliver a new Microsoft deployment. Seeing is believing. We put together a Proof of Concept for each of the key areas, including powerful live demos, which the customer loved. True transformation across the business. We addressed multiple stakeholder concerns – and momentum built as Cisco touched more key areas with the final solution rolled out across 425 branches. A strategic workshop discussion enabled National Australia Group to tightly link Business evolution and Technology evolution to redefine how they delivered services to both customers and staff. National Australia Group ’s own name for this solution from Cisco, “The Branch Transformation Project”.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Italian banks EnergyWise has again helped us open up quick new opportunities. Key learning – we need to be clear and concise about what we’re trying to achieve: a change in relationship and a more strategic, business-led approach. We have also been delivering a better level of engagement and driving business relevance at banks across Italy by running strategic Cisco workshops.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Conclusion

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20  Networking expertise, best practices and tools, knowledge transfer and personalized service from Cisco and our partners A Trusted Advisor  A Transformative Networking engagement offered by Cisco and our partners to help you continually align your Business and Technology to ensure future success Transformative Networking Your Business is getting more complex… Seamless Interaction True Business & Technology Alignment Unique Architecture Roadmap Expertise Innovation Tangible Impact Go Borderless with Cisco Transformative Networking

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 Cisco Transformative Networking - Delivering for Customers  Cisco Transformative Networking helps customers continually focus your critical network investments on delivering against your most pressing strategic challenges.  It transforms how you manage technology to ensure that it’s always unlocking the potential of your business, providing exceptional value and enabling a next generation Borderless experience.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 Our Offering…… ……your Unique Architecture Roadmap aligning symbiotically to your Business Imperatives.

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