R 255 G 204 B 0 R 255 G 130 B 0 R 127 G 16 B 162 R 163 G 166 B 173 R 104 G 113 B 122 R 234 G 234 B 234 R 170 G 15 B 30 R 0 G 0 B 0 R 255 G 255 B 255 Supporting colors: R 60 G 170 B 0 Primary colors: To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“ macro or click You can setup the color/gradient and outline style of selected shapes with the “Shape_set_color_and_gradient” macro, or by clicking 1© Nokia Siemens Networks 2012 A Win-Win Situation Helmut Schink Technology and Strategy, Industry Environment Head of Telco Standards Nov 22, 2012

R 255 G 204 B 0 R 255 G 130 B 0 R 127 G 16 B 162 R 163 G 166 B 173 R 104 G 113 B 122 R 234 G 234 B 234 R 170 G 15 B 30 R 0 G 0 B 0 R 255 G 255 B 255 Supporting colors: R 60 G 170 B 0 Primary colors: To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“ macro or click You can setup the color/gradient and outline style of selected shapes with the “Shape_set_color_and_gradient” macro, or by clicking 2© Nokia Siemens Networks 2012 Key requirements towards 2020 Support up to 1000 times more traffic Enable Gbps peak speeds Reduce latency to milliseconds Deliver safe superior customer experience Make networks self- aware, self- adaptable, and intelligent Improve energy efficiency Transport network must support increased traffic and latency of B4G systems Manage up to 10 times more users

R 255 G 204 B 0 R 255 G 130 B 0 R 127 G 16 B 162 R 163 G 166 B 173 R 104 G 113 B 122 R 234 G 234 B 234 R 170 G 15 B 30 R 0 G 0 B 0 R 255 G 255 B 255 Supporting colors: R 60 G 170 B 0 Primary colors: To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“ macro or click You can setup the color/gradient and outline style of selected shapes with the “Shape_set_color_and_gradient” macro, or by clicking 3© Nokia Siemens Networks 2012 Part of NSN Smart Lab framework: Study mobile broadband application and device use cases in our lab, customer cooperation Promote 3G and LTE capabilities for accelerated application and device innovation Where does it happen? 1.Silicon Valley 2.New York City 3.London 4.Toronto 5.Tel Aviv 6.Los Angeles 7.Singapore 8.Sao Paulo 9.Bangalore 10.Moscow 11.Paris 12.Santiago … World’s top technology startup ecosystems [Source: Startup Genome, 2012]

R 255 G 204 B 0 R 255 G 130 B 0 R 127 G 16 B 162 R 163 G 166 B 173 R 104 G 113 B 122 R 234 G 234 B 234 R 170 G 15 B 30 R 0 G 0 B 0 R 255 G 255 B 255 Supporting colors: R 60 G 170 B 0 Primary colors: To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“ macro or click You can setup the color/gradient and outline style of selected shapes with the “Shape_set_color_and_gradient” macro, or by clicking 4© Nokia Siemens Networks 2012 Focused Cooperation with Universities and Research Institutes

R 255 G 204 B 0 R 255 G 130 B 0 R 127 G 16 B 162 R 163 G 166 B 173 R 104 G 113 B 122 R 234 G 234 B 234 R 170 G 15 B 30 R 0 G 0 B 0 R 255 G 255 B 255 Supporting colors: R 60 G 170 B 0 Primary colors: To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“ macro or click You can setup the color/gradient and outline style of selected shapes with the “Shape_set_color_and_gradient” macro, or by clicking 5© Nokia Siemens Networks 2012 Selected Customer Joint Think Tank Vision Pain Points Global Expertise Joint projects Joint ideas Let’s link our brains… Exclusive Joint Social Web Style Ideation Directive Workshop Sessions

R 255 G 204 B 0 R 255 G 130 B 0 R 127 G 16 B 162 R 163 G 166 B 173 R 104 G 113 B 122 R 234 G 234 B 234 R 170 G 15 B 30 R 0 G 0 B 0 R 255 G 255 B 255 Supporting colors: R 60 G 170 B 0 Primary colors: To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“ macro or click You can setup the color/gradient and outline style of selected shapes with the “Shape_set_color_and_gradient” macro, or by clicking 6© Nokia Siemens Networks 2012 Engagement Incubation adequate Execution D o the Right Things ! Focus D o the Things Right !

R 255 G 204 B 0 R 255 G 130 B 0 R 127 G 16 B 162 R 163 G 166 B 173 R 104 G 113 B 122 R 234 G 234 B 234 R 170 G 15 B 30 R 0 G 0 B 0 R 255 G 255 B 255 Supporting colors: R 60 G 170 B 0 Primary colors: To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“ macro or click You can setup the color/gradient and outline style of selected shapes with the “Shape_set_color_and_gradient” macro, or by clicking 7© Nokia Siemens Networks 2012 Setting the scene / CSP has valuable assets (SMS, MMS, Location, Click- to-call, Payment) inside his complex networks has so far been slow/unsuccessful to deliver interesting Internet applications looks for ways to monetize these assets in apps business over-the-top revenue share models (e.g. Apple Store) bypass the CSPs Bridging the gap: Network APIs aka Telco2Web CSP exposes his network assets via APIs to external developers in a secure, authorizable, billable way ideally, a broker ensures simplicity and scale of access spanning multiple CSPs revenue share between developer, operator (and broker) creates an interesting market ? Web application developer wants to distribute applications wants easy(!) access to broad user base wants to get paid dynamic, creative may use telco assets only if onboarding is easy

R 255 G 204 B 0 R 255 G 130 B 0 R 127 G 16 B 162 R 163 G 166 B 173 R 104 G 113 B 122 R 234 G 234 B 234 R 170 G 15 B 30 R 0 G 0 B 0 R 255 G 255 B 255 Supporting colors: R 60 G 170 B 0 Primary colors: To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“ macro or click You can setup the color/gradient and outline style of selected shapes with the “Shape_set_color_and_gradient” macro, or by clicking 8© Nokia Siemens Networks 2012 Business Innovation CSPs open their walled gardens to external developers. A big addition to the value chain CSPs try to on-board large numbers of independent software vendors lowering the traditionally high entry barrier into the Telco world („zeo financial risk for developers“) telcos adopt revenue share models known from Internet Telco Network APIs start to be taken seriously Twitter recently adopted the BlueVia messaging API to connect phones via SMS/MMS to the Twitter platform /

R 255 G 204 B 0 R 255 G 130 B 0 R 127 G 16 B 162 R 163 G 166 B 173 R 104 G 113 B 122 R 234 G 234 B 234 R 170 G 15 B 30 R 0 G 0 B 0 R 255 G 255 B 255 Supporting colors: R 60 G 170 B 0 Primary colors: To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“ macro or click You can setup the color/gradient and outline style of selected shapes with the “Shape_set_color_and_gradient” macro, or by clicking 9© Nokia Siemens Networks 2012 One likely business model: Broker with revenue sharing in a multi-CSP scenario / CSP 1CSP n Broker Developers End Users € Use Apps accessing APIs End Users € Use Apps accessing APIs %€ Contract Apps %€ Contract Apps „one face to the developer“ Contract R&D Services (testing, libs, tools, doc, forum, End Users API discovery (optional) Need for standardization to be interoperable

R 255 G 204 B 0 R 255 G 130 B 0 R 127 G 16 B 162 R 163 G 166 B 173 R 104 G 113 B 122 R 234 G 234 B 234 R 170 G 15 B 30 R 0 G 0 B 0 R 255 G 255 B 255 Supporting colors: R 60 G 170 B 0 Primary colors: To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“ macro or click You can setup the color/gradient and outline style of selected shapes with the “Shape_set_color_and_gradient” macro, or by clicking 10© Nokia Siemens Networks 2012 Win – Win ? Vendor Operator End-User Applications 1.Healthy eco system 2.Involvement of multiple stakeholders 3.Fair and reasonable share in revenue and IPR

R 255 G 204 B 0 R 255 G 130 B 0 R 127 G 16 B 162 R 163 G 166 B 173 R 104 G 113 B 122 R 234 G 234 B 234 R 170 G 15 B 30 R 0 G 0 B 0 R 255 G 255 B 255 Supporting colors: R 60 G 170 B 0 Primary colors: To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“ macro or click You can setup the color/gradient and outline style of selected shapes with the “Shape_set_color_and_gradient” macro, or by clicking