Sheffield - Lighting the Flame for Sport Making the most of the London 2012 Olympic and Paralympic Games
Regional 2012 Strategy – Tourism Yorkshire Gold part of W2Y Yorkshire’s great party 2012
1.Increase participation in sport and physical activity 2.Coach and volunteer development 3.Top level sport 4.The Cultural Olympiad 5.Major sports events and International Training Camps 6.Business development
Success so far - International Training Camps 4 GB teams based in Sheffield. GB volleyball alone have spent approx £1million in local economy
FINA Diving World Series ( ) English Open International Table Tennis 2009 (and 2011?) World Goalball Championships 2010, European Fencing Championships 2011, UK Schools Games 2011 Success so far - Major Sports Events linked to 2012
How’s tourism fit in to the events and pre games camps success? Team Sheffield:- Correct images & Information in pre games training camp & Event bidding promotional material Correct accommodation for event & Camps Additional activity to do when teams / supporters are here Ensuring sport decision makers get the right impression of Sheffield Supporting arrival in UK and Getting teams to the Olympic village
Future opportunities - Cultural Olympiad Existing events linked to cultural Olympiad Develop opportunities around W2Y “Party” Torch relay
Elliott, Dennis, Adbu, Farah, Zara & Lauren
Why Up to £300M economic benefit International profile City celebration Sports participation Confidence and pride
The numbers Dec 16 decision on Candidate Host Cities (CHC) 12 cities 17 stadia - Hillsborough 67 criteria and 82 sub-criteria! Two inspection visits, 3 written submissions and a final interview England bid submitted in May and host nation announced by FIFA in December
The event It is the largest single sports event in the world featuring the world’s most popular sport and our national game. The Finals take place over 31 days with 32 Teams take part. There are over 3 million spectator tickets to watch games at the event; television audience of 24 Billion in 240 different countries. 19,000 media attended the event and 15,000 volunteers plus 16,000 stewards assisted in its successful staging
Germany million people visited the FIFA Fan Fests in host cities Additional 2 Billion Euros in retail sales 50,000 new jobs created Germany World Cup Org Committee made 56.5 million Euros net profit 3.5 million more overnight stays by visitors from abroad in the first 6 months of % of tickets went to international visitors
South Yorkshire Economic impact in 2018 is expected to be £3.2 billion nationally £180 - £300 million locally At least 8 teams will play in Sheffield – not fixed group Training grounds and stadia in Rotherham, Doncaster and Barnsley could be used Hotels used for pre-game and base camps Yorkshire South Tourism – central to bid Relationships with partners authorities are key
Questions? Further info