Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Home Simran Kaur Advertising Branding Social Media Global Leadership & Innovation Project Management Research Every experience and opportunity is unique. There’s no single answer or strategy that fits all. Therefore I feel, “Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain.” (650) My quest… “Medium is the Message.”

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Here’s a Snap Shot Simran Kaur Social media strategy & implementation Online magazine content management Integrated brand communications Advertising campaign Research: Simmons OneView database (Study of media & markets – buying & media habits of people. Project management Global Leadership & Innovation Budget allocation & management Photography Video editing Effective communication and interpersonal skills Multicultural with extensive global traveling experience

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Social Media Social Media Strategist & Content Manager My International Adventure – Morgan Hill, CA / May 2012 to present. Content management - Research, write and edit content for online magazine. Social media strategy & implementation. Stay apprised of new technologies and trends. Media Director – Advertising Campaign Conklin Bros. (SJSU team project) / August 2012 to December Selection and rationale for proposed medium in order to meet client objectives and match target audience. Decide scheduling method to maximize reach and frequency. Participate in account team planning sessions regarding client strategy and approach, and provide leadership and initiative. Group Leader - Integrated Brand Communications Plan Cisco Systems (SJSU team project) / January 2012 to May Lead forward thinking digital ideas, ensure that the team is incorporating creativity and innovation into the plan development. Ensure initiatives are executed and managed in a manner that meet and exceed client expectations, and deliver against client objectives. Manage and mentor a team of five. Work History Advertising Campaigns

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Creative Editor (Final Cut Studio) Ohlone College TV (Student project) / January 2010 to June Design and edit commercials and short films. Work History (cont.) Management Financial Analyst and Project Manager Paypal / Safeway / Rainmaker Systems – CA / January 2005 to October Business modeling. Budget management – forecast and variance analysis. Manage project time lines. Provide recommendations for cost and operational efficiencies on an ongoing basis. Partner with the business to prioritize and create cost-effective spending plans.

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Undergraduate BS, Advertising San Jose State University, San Jose CA GPA: 3.6 Major: Advertising (Management Track) Minor: Global Leadership and Innovation Stanford University, Center for Professional Development, Stanford CA Financial Mastery for Projects Ohlone College, Fremont CA Speech and Communication Studies Business Communication Intercultural Communication Interpersonal Communication Education Certifications

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Honors Dean’s Scholar Honor GPA of 3.65 or higher at SJSU. SJSU Fall "Cum Laude" Medallion Achiever of a high cumulative grade point average. SJSU Fall "Blue Cow Award" Winner of the best advertising campaign - strategies and tactics. SJSU Fall American Communication Association Honor Society May American Advertising Federation (AAF) Since Honors & Awards Memberships

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Software Proficiency Social Media Planning & Implementation Interpersonal Strength & Skills Microsoft Office Final Cut Studio Adobe Creative Suite 5.5 Design Premium iMovie Audacity Content management Readership engagement and follow-up Google Analytics Platforms used: WordPress, Blogspot, Facebook, and Twitter Social network planning & management Communication Leadership Team player Project management Bilingual

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Passionate about … Photography & Travel. Creative Side   

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side International & Regional Volunteer Work Charities & Organizations Supporter of the following causes: Coordination & Support Habitat for Humanity – Silicon Valley / August 2012 to present. Habitat for Humanity – India / July 2007 to present. Coordinate the teams and be a backup. Paint and decorate houses. Food Preparation & Distribution Shiva Vishnu Temple – Livermore, CA / January 2005 to present. Shirdi Sai Parivar Temple – Milpitas, CA / August 2011 to present. Cook vegetarian meals and help distribute to the devotees.

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Language Skills Hindi (Fluent - reading & writing) Punjabi (Basic - conversation) Urdu (Basic - conversation) India United Kingdom United Arab Emirates Multi-cultural Travel Experience

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side My International Adventure Content management and social media strategy. Americans interested in moving, living and working abroad. Timely news, features and information to help move, live and work abroad. Dedicated and focused team. Well organized business plan. Start-up company. Limited resources. One-stop shop. Social media engagement. Competition. Information clutter. Threats (External) Objective Target Audience Positioning Strengths (Internal) Weaknesses (Internal) Opportunities (External) Social Media & Content Management Guide to Moving, Living & Working Abroad

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side My International Adventure Challenges USP: Creating a “Brand Identity.” Social media strategy & implementation. Content: Based on research and verifiable data. Social media: Facebook & Twitter. Strategies Social Media & Content Management Guide to Moving, Living & Working Abroad

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Short-term: Maintain a profitable business. Long-tern: Expand the business. Homeowners (40-65 years). High-quality flooring specialist. Well-established with rich history. Range of products & team of experts. Image misconception. No social media or public relations program. Untapped market. Social media engagement. Big box competition. Local competition. Conklin Bros. Threats (External) Objectives Target Audience Positioning Strengths (Internal) Weaknesses (Internal) Opportunities (External) Advertising Campaign “Flooring for Every Lifestyle”

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Conklin Bros. “Flooring for Every Lifestyle” Challenges Re-creating the “Brand Identity” within a limited budget. Breaking the traditional media use barrier. Media mix: Internet pre-rolls, radio, and outdoor i.e. billboard, public transportation, mobile advertising. Strategies Advertising Campaign “Flooring for Every Lifestyle”

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Cisco Increase target audience unaided brand awareness. Increase brand liking and preference. Cisco employees & prospects (20-29 years). Global leader in communication and network products. Brand recognition. State of the art infrastructure. High dependence on US and Canada. No target specific social media or public relations program. Global IT spending provides growth opportunities. Social media engagement. Intense competition. Technological obsolescence. Threats (External) Objectives Target Audience Positioning Strengths (Internal) Weaknesses (Internal) Opportunities (External) Integrated Brand Communications Plan “Let’s Connect Together”

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Cisco “Let’s Connect Together” Challenge Holistic “Brand Experience.” Phase implementation plan for a global employee focused brand experience: employee engagement, recruitment advertising campaign. Develop metrics for reporting and transformation. Strategies Integrated Brand Communications Plan “Let’s Connect Together”

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Thank you! Simran Kaur (650) “Medium is the Message,” is my quest…

Honors & Awards Skills Multi-Cultural Work History Snap-Shot site map Education Volunteer Work Click here for the Work History (cont.) Creative Side Site Map Work History Multicultural Work History (cont.) Multicultural Skills Honors & Awards Education Volunteer Work Snap-Shot Creative Side My International Adventure Conklin Bros. Cisco Systems Home