Eurail Group G.I.E. Introducing the Eurail Group G.I.E. René de Groot, Managing Director Merano,14th April 2011
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Introducing the Eurail Group G.I.E. Management company for 2 brands: 30 Members (rail & shipping companies) Head offices: Utrecht, the Netherlands Team of 14 staff Responsible for Distribution, Marketing, Operations, Administration and Finance
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Eurail Group’s Shareholders
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Eurail Group’s Product Lines Since 1959 Promoted to non-Europeans Eurail Group GIE since 2001 Distribution via GSAs & Online (Eurail.Com) 73% Adult / 27% Youth Annual turnover: €111 million Annual passengers: Since 1972 Promoted to Europeans Eurail Group GIE since 2007 Distribution via Railways & Online (InterRailnet.Com) 71% Youth / 29% Adult Annual turnover: €46 million Annual passengers:
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Distribution
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Eurail Group’s Worldwide Distribution Eurail Pass Customers InterRail Pass Customers
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Eurail Group’s Worldwide Distribution (pax) Pacific: 8,5% passengers.. North America: 28% passengers Central America: 2% passengers South America: 6% passengers Africa: 1% passengers Middle East: 1% passengers Asia: 17% passengers. Europe: 36% passengers TOTAL PASSENGERS WORLDWIDE 2010:
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Benefits of Eurail Group for the Railways Strong brand image Quality products Solid global distribution network Revenue sharing among members Designed for international travellers 50 years rail product expertise
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Eurail Pass
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. A brief history of Eurail 1959:Eurailpass (Eurail Global Pass) Introduced (13 Countries) 1971:Student-Railpass introduced for 2 nd class (later became Youth Pass) : Eurailpass expanded to include 17 countries 2001:Eurail Group G.I.E. founded (Head office in Utrecht, the Netherlands) Eurail Select Pass introduced for 3 adjoining countries 2003:Eurail Select Pass expanded to include 4 & 5 countries 2004: Introduction of Eurail Regional Pass :Eurail Global Pass expanded to include 20 countries 2006: Eurail One Country Passes introduced 2009:Eurail celebrates 50 th Anniversary Eurail Global Pass expanded to include 21 countries
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Eurail Pass Portfolio Several Varieties & Discounts: 1 st class Passes 2 nd class available on selected Regional/One Country Passes 50% discount for children Saver Pass discounts for 2 or more passengers Youth Discounts for passengers under 26 (2 nd class) 4 Product Groups: Eurail Global Pass (21 countries) Eurail Select Pass (3, 4 or 5 adjoining countries) Eurail Regional Pass (2 adjoining countries) Eurail One Country Pass
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Eurail Pass Product Split & Passenger Profile Product & Passenger split 2010
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Eurail Pass Sales Historical Development Eurail Group Management
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Eurail Pass Development and Forecast Passenger numbers x 1000Net Revenues x million Target for 2011: 10% increase on 2010 passengers and revenues
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. InterRail Pass
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. A brief history of InterRail 1972:Introduction of InterRail Pass for Youth only (age limit 21) 1976: Age limit increased to :Age limit increased to :Adult offer introduced (test sales in Nordic countries only) 1991:Adult offer also introduced for sales in UK 1993:Steep decline in sales due to various reasons 1998:Adult offer expanded to all markets for all countries 2007: Eurail Group G.I.E. took over management of InterRail New Pass offer introduced, on-line sales company founded, brand re-launched
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. InterRail Pass Portfolio Several Varieties & Discounts: 1 st and 2 nd class Passes 50% discount for children Senior discounts for passengers over 59 Youth discounts for passengers under 26 (2 nd class only) 2 Product Groups: InterRail Global Pass (30 countries) InterRail One Country Pass
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. InterRail Pass Product Split & Passenger Profile Product & Passenger split 2010
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. InterRail Pass Sales Historical Development Passengers Eurail Group Management
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. InterRail Pass Development and Forecast Passenger numbers x 1000Net Revenues x million Target for 2011: + 8% on 2010 Passengers, +10% on 2010 Net Revenues
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Benefits of InterRail & Eurail Passes Well known & trusted brands Unique pan-European rail pass concept Simple use: one pass gives access to all member trains & countries Maximum flexibility and freedom Value for money Useful documentation and benefits
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Eurail Group inspires travel by rail ‘Green’ image City-to-City Connections Journey part of the holiday Enjoy the changing scenery Experience the locals Stress-free; no long check-in queues, delays, baggage restrictions etc. Regular & punctual
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Future Rail Pass Opportunities Revised product range Increased pass-holder buckets and lower pass-holder fees Expand distribution network Study feasibility eTicketing Investigate user-friendly, fraud-resistant pass formats Extension of InterRail and Eurail networks to complete product coverage:
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Completion of Geographical coverage RZD ATOC Baltic States
Eurail Group G.I.E. Presentation, Merano, April 2011 Eurail Group G.I.E. Thank you for your attention Any Questions?