Warren Phelan RPS Consulting Engineers DUBLIN WASTE AWARENESS CAMPAIGN Encouraging the 3Rs.

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Presentation transcript:

Warren Phelan RPS Consulting Engineers DUBLIN WASTE AWARENESS CAMPAIGN Encouraging the 3Rs

BACKGROUND Campaign – First Regional Awareness Initiative by the Dublin Local Authorities Co-funded by the Four Dublin Local Authorities Campaign Launched May 2004 Objectives: – To encourage waste reduction and reuse – To increase household recycling rates – To continue to raise waste awareness Key Audience: Households and Individual

CAMPAIGN Launch date 12 th May goes live! Website corner stone of long-term campaign Other Campaign Features: – Educational Study Tours – Support to the EAOs – Press Releases Supporting Media Advertising campaigns

RPS Ireland WEBSITE FEATURES Dedicated Waste Website for the Dublin Region Key Features: – Updated regularly – Interactive Recycling Search Engines – Customer Service Hotline/Helpdesk Service – Digital news boards – Tips for good household waste management – Regional Services – Local Awareness Events

RPS Ireland SEARCH ENGINES Homepage Interactive Recycling Search Engines – Search By Material – Search By Location

SEARCH BY LOCATION Step 1: Find a local Bring Bank

SEARCH BY LOCATION Step 2: Select preferred Bring Bank

SEARCH BY LOCATION Step 3: Details for selected Bring Bank will be displayed

SEARCH BY LOCATION Step 1: Find a Local Recycling Centre

SEARCH BY LOCATION Step 2 : Select preferred Recycling Centre from the list displayed

SEARCH BY LOCATION Step 3 – Details for selected Recycling Centre will be displayed

SEARCH BY MATERIAL Step 1 – Select material for recycling

SEARCH BY MATERIAL Step 2 – List of locations will be displayed. Select nearest location

SEARCH BY MATERIAL Step 3 – Details for selected location will be displayed

MULTIPLE SEARCH BY MATERIAL Step 1 – Select list of items for recycling

MULTIPLE SEARCH BY MATERIAL Step 2 – From list displayed select preferred Location

MULTIPLE SEARCH BY MATERIAL Step 3 – Details for selected location will be displayed

KEY STATISTICS Website in operation – 17 months Number of Hits to Date – 115,000 since May 2004 Hotline Service – 1,191 calls Helpdesk Service – 2,100 s

FUTURE DEVELOPMENTS New Mapping Service – Part of Search Engines On-Line FreeTrade service – Promoting Reuse in the community Feedback/Consultation Forums – Mechanism to Have Your Say!

RPS Ireland NEED MORE INFO Web – – Hotline –