Jusuf Dervovic Home Options Manager Notting Hill Housing Assets and Opportunities.

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Presentation transcript:

Jusuf Dervovic Home Options Manager Notting Hill Housing Assets and Opportunities

MORI survey March Content=938 What do social tenants want?

Ready to Buy 15% Pragmatists 33% Locked-in renters 23% Lifestyle renters 14% Aspirational homeowners 15% Tenants’ Aspirations

Desire to consider home ownership Explain options Affordability advice Action planning and support Home Options

Disposable income - save or consume? Behave like an owner - save and maintain Accumulate lump sum plus interest Bonus for keeping home in good condition RentPlus

Shared ownership is no longer Low Cost £200,000 flat  50% share - £29,000 p.a.  25% share - £24,000 p.a.  10% share - £20,000 p.a. 10 Per Cent Shares

Marketing generated 2,058 enquiries 595 desk top valuations 114 applications 27 homes sold – more than any other RSL Reinvest in new homes Social HomeBuy

Stylish, well designed city apartments Great value - £150,000 First-time buyers, younger people and down-sizers Affordable City Living

New Build Homebuy Part buy - part rent Buy between 25% - 75% Pay subsidised rent on remainder Staircase up to 100%

Receive an enquiry about Home Options Arrange appointment for one to one advice Give information pack and explain the service - Establish where they are - Find out where they want to be - Agree moving forward Provide ongoing support How Home Options Works

247 tenants received advice 114 tenants attended face to face meetings 9 completions - 5 Social Homebuy - 2 New Build Homebuy - 1 Open market Homebuy - 1 Private Sale 47 active applicants Home Options So Far

Your response How well are you marketing and selling home ownership options? Do you have a segmentation strategy for targeting potential buyers? Are you offering or other advice service?