Group 3 Dan Kwian Pottery Lessons Learnt from Field Visit May 22,

Contents 1.Group members 2.Brief introduction of Dan Kwian Pottery Cluster 3.The best practices we have learnt from company 4. Type of improvements 2

Group Members Mr. Hoang Cong Minh Ms. Mai Dieu Huyen Mr. Aung Zaw Myint Mr. Vannitha Phommavong Mr. Aung Myo Mr. Phetanong Insarn Ms. Ek Sopheara 3

Brief introduction of Cluster Name: Dan Kwian Pottery Established : Early 2005 Members: 40 Products/Services: (1) Pottery (Handicraft) such as: Flower pot house, Light blub house, Peak cook house, Fish house, heart furnace. (2) Tourism (Home Stay) Location: Dan Kwian, Chokchai District, Nakhon Ratchasima Provice 4

Brief introduction of Cluster (cont) Source of founds: - Initial financial supported by the government -- no longer financial support now - Self-financing: Sales commission fees (5% of the total sales) from members 5

Market The current and potential market: domestic and international market Export members: 10 The total sales amount: Approx. 625containers/year - Export amount: 80% of total sales, amounting to 500 containers/year - Export location: USA, Canada, Japan and EU - Domestic market: 20%, accounting for 125 containers 6

Best Practice of Dan Kwian  Good cooperation and relationship  Government support  Job creation for the local people  Dynamic leader and good management  Culture  Common standard for the raw material  No copy rights – product differentiation 7

Improvement needed for Dan Kwian Substitute wood by the rice husk Design centre (R&D) Assign the cluster for buying the raw material and packaging Apply fair trade system for the cluster Build up the common logo and slogan 8

Competition with Dan Kwian Cluster Comprehensive value chain: Raw material, processing, and export) Reinvest the commission fee to other additional activities such as training and R&D Design products by attaching the culture to make the product differentiation High value added products Set up the quality control system Development plan (sales and marketing, management, and budget) Business trip and market survey Develop the domestic market 9

10 Set up the export consortia to build the export network (including the market promotion) Promote products through internet and website Competition with Dan Kwian Cluster

Thank for your attention! 11