Spacing Click anywhere on the screen to view the next slide, or use the arrow keys to move forward and back. Type.

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Presentation transcript:

Spacing Click anywhere on the screen to view the next slide, or use the arrow keys to move forward and back. Type

Horizontal Spacing G S P C INA The word below is set with mathematically even spacing, the extreme right of each letter is equal distance from the left edge of the next. The result is a poorly spaced word.

Horizontal Spacing Proper letterspacing is achieved through the adjustment of space between pairs of letters. The amount of adjustment, either more or less space, is an optical, rather than a mathematical decision. Adjusting space between pairs of letters is called Kerning.

Horizontal Spacing HL As a rule of thumb, pairs of letters whose edges are defined by vertical strokes will have more space between them relative to pairs with curved or angled strokes.

Horizontal Spacing HC Spacing between a letter whose edge is defined by a vertical stroke and a letter whose edge is defined by a curved stroke will be less, relative to pairs whose edges are defined by vertical strokes as in the previous slide.

Horizontal Spacing QC Spacing between a pair of letters whose edges are defined by curved strokes will have less space between them relative to a pair whose edges are defined by a vertical stroke and a curved strokes as in the previous slide.

Horizontal Spacing G S P C INA If one thinks of the negative space between letters as vessels which hold water, then adjust spacing so that each vessel holds approximately the same amount of water. In other words, see the area of negative space between letters, rather than the distance between letters. G S PCINA

Vertical Spacing Strate Ahead Jazz Ensemble with Rose Brady and Jon Regulus Performing Blues and Jazz selections October 15, :00 pm Braden Auditorium at the Bone Student Center Illinois State University Sponsored by the Entertainment Committee and The College of Fine Arts Leading The term used to describe vertical spacing of type is Leading. It is the space between lines of type and is measured in points. A designer can adjust the amount of space between lines of type in order to achieve a desired design effect, to control the amount of vertical space a block of type takes up, or to control the tonal value of a block of type.

Vertical Spacing Normal Strate Ahead Jazz Ensemble with Rose Brady and Jon Regulus Performing Blues and Jazz selections October 15, :00 pm Braden Auditorium at the Bone Student Center Illinois State University Sponsored by the Entertainment Committee and The College of Fine Arts

Vertical Spacing Tight Strate Ahead Jazz Ensemble with Rose Brady and Jon Regulus Performing Blues and Jazz selections October 15, :00 pm Braden Auditorium at the Bone Student Center Illinois State University Sponsored by the Entertainment Committee and The College of Fine Arts

Vertical Spacing Luxury Strate Ahead Jazz Ensemble with Rose Brady and Jon Regulus Performing Blues and Jazz selections October 15, :00 pm Braden Auditorium at the Bone Student Center Illinois State University Sponsored by the Entertainment Committee and The College of Fine Arts

Vertical Spacing Varied Strate Ahead Jazz Ensemble with Rose Brady and Jon Regulus Performing Blues and Jazz selections October 15, :00 pm Braden Auditorium at the Bone Student Center Illinois State University Sponsored by the Entertainment Committee and The College of Fine Arts