Helping Companies Learn From the Past, Manage the Present and Shape the Future. How Shutterfly Cut 5 Days Off Their Close Learn how you can shorten your close cycle, gain visibility into profitability and variances (by product, region, customer)

Most financial analysis still relies on tedious, repetitive, manual, error-prone processes Staff expend days and weeks… compiling, extracting and reconciling data, in support of planning and reporting Most financial analysis still relies on tedious, repetitive, manual, error-prone processes Staff expend days and weeks… compiling, extracting and reconciling data, in support of planning and reporting Not Necessarily News

Senturus Corporate Performance Management solutions –Business Intelligence –Enterprise Planning 300+ customer implementations over past 9 years Software, professional services and training San Francisco Business Times “Fast 100”, 4 years running Success based on: –Blend of business acumen and technical expertise –Field proven practices to maximize user adoption –Packaged code / templates for diverse data sources (JDE, SAP, Oracle, etc.)

Webinar Agenda Current Situation Solution Overview Tom Cadden: Shutterfly Success Q & A

GL and Plan Data: A Tale of Two Silos GL data lives in Accounting / ERP system Plan data lives in enterprise planning system…or in spreadsheets Significant effort to integrate for financial milestones Requires manipulation and transformation Manual errors make data unreliable, requiring more manual effort to validate

Accounting Reports: Too Much Accounting High level summaries not useful for analysis Detailed reports—too much raw data, not enough actionable information Accounting codes not meaningful to business owners Different requirements, GAAP vs. internal reporting

No Automated Tools No easy way to harmonize GL and Planning data and make it actionable No ability to instantly drill down on details: Budget vs. ActualBy Department ProfitabilityBy Customer or Region ProfitabilityBy Product No easy way to compare results across organization No ability to automatically highlight variances, rankings, thresholds, trends—specific to each stakeholder

Solution Overview Finance Data Mart with granular details Automated planning system Self-service reporting portal Drillable analytics tool Profitability, budget vs. actual, variances Management dashboard Organizational comparisons, rollups, trending

Finance Data Mart SAP Data Mart Cognos Planning Dashboards Reports Scorecards KPIs Lawson JD Edwards Great Plains Hyperion Essbase Spreadsheets OutlookSoft Oracle Host Analytics ERP GL Planning Daily Update of Actuals Scenarios: “ What If ”, Historical Single Source of Truth Drill to Details

Example Dashboard: Sales and Margin Variances Sales & Margin Actuals and Budget details by District and for the total Company.

Example Dashboard: Labor Hours, Budget vs. Actual User can drill through to details to investigate variances and take corrective action

Solution Details Automated extraction / transformation of GL data to harmonize with Planning data Auto-population of dashboards (browser-based) Important variances are highlighted Clickable “drills” to underlying details Data displayed is specific to owner (via login) Sensitive data not displayed

Tom Cadden, Senior Manager, FP&A Shutterfly, Inc.

Shutterfly Leader in Internet-based social expression and personal publishing services Launched all-digital Internet photo printing service in December,1999 Rapid growth, dynamic organizational environment, lots of change, organic and via acquisitions Needed to integrate business owners into budgeting / planning cycle, while keeping staff lean

Shutterfly Objective = trim days from quarterly close Key Steps Deployed planning system Built data mart to consolidate ERP and plan data Built front-end dashboard tool for plan contributors Technical Solution Tools leveraged:  Planning system – Cognos Enterprise Planning  Data mart – Microsoft SQL Server 2005  BI portal – IBM Cognos 8 BI with PowerCubes

Shutterfly Business Result: Faster, Better Decisions Visibility into budget variances Transparency in budgeting process Facilitation of budget owner accountability Quarter Close shortened from 15 days to 10 BvA Scorecard for all departments FP&A can focus on evaluating projects, business units

Senturus Solution Package Core solution delivered since 2001 Pre-packaged code and templates Package includes: –Requirements analysis –Data mart with linkages to source systems –Customization of reports and dashboards –Delivery of solution, documentation and training Rapid deployment to maximize business value

Senturus Solution Package Next Steps To discuss how the Senturus Finance Data Mart Solution could work for your organization, please contact James Frazier, Vice President of Sales: (650) To request a copy of this presentation, please contact: