Correlation analysis Model constructs Brand knowledge, Brand attitude 1 Within construct corr coefficients Across constructs corr coefficients >.650.

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Presentation transcript:

Correlation analysis Model constructs Brand knowledge, Brand attitude 1 Within construct corr coefficients Across constructs corr coefficients >.650

DC Audio / Correlation analysis 2

DC Audio Visual / Correlation analysis 3

DC Visual / Correlation analysis 4

DS Audio / Correlation analysis 5

DS Audio Visual / Correlation analysis 6

DS visual/ Correlation analysis 7

FE Audio / Corre analysis 8

FE Audio Visual / Corre analysis 9

FE Visual / Correlation analysis 10

MW Audio / Correlation analysis 11

MW Audio Visual / Correlation analysis 12

MW Visual / Correlation analysis 13

OD Audio / Correlation analysis 14

OD Audio Visual / Correlation analysis 15

OD Visual / Correlation analysis 16

Q8 Audio / Correlation analysis 17

Q8 Audio Visual / Correlation analysis 18

Q8 Visual / Correlation analysis 19

Corr across all modalities and brands 20

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