THE NEW SUSTAINABILITY ADVANTAGE : The Presentation Featuring excerpts from three talks by Bob Willard about the book

THE NEW SUSTAINABILITY ADVANTAGE: The Presentation Part I INTRODUCTION Excerpt from a keynote talk at CMA Ontario’s Big Ideas Conference

Definitions of Sustainability Sustainable Development (SD) Meeting the needs of the present generation without compromising the ability of future generations to meet their own needs. – Brundtland Commission, 1987 – Sustainability The possibility that human and other forms of life on earth will flourish forever. – John Ehrenfeld, Professor Emeritus, MIT – Sustainable Development (SD) Enough - for all – forever. – African Delegate to Johannesburg (Rio+10) –

Core Concepts of Sustainability Futures Thinking Intergenerational responsibility (Eco-)Systems Thinking Carrying capacity of the planet to absorb waste and support life Social Justice Equity, Dignity, Basic services, Human rights, Stakeholder voices Economic, Environmental, Social/Cultural responsibilities

3-Legged Sustainability Stool Sustainability Economic Leg Good Jobs Fair wages Security Infrastructure Fair Trade Social Leg Working conditions Health services Education services Community & Culture Social justice Environmental Leg No Pollution & Waste Renewable Energy Conservation Restoration Quality of Life / Genuine Wealth / Genuine Progress

Corporate Sustainability 3-Legged Stool = Environmental, Social, Governance (ESG) Economy - Profits Growth Jobs, Taxes Products Services Equity - People Employees Community / Culture World Environment - Planet Eco-efficiencies Eco-effectiveness = Corporate Social Responsibility (CSR) = Corporate Responsibility (CR) = Green = Sustainability = Sustainable Development (SD) Triple Bottom Line (TBL) = 3Es = 3Ps

Smart Business 3-Legged Stool Asset Management Economic / Financial Capital Built / Manufactured Capital Natural Capital Human Capital Social Capital Sustainable Value Creation

THE NEW SUSTAINABILITY ADVANTAGE: The Presentation Part II THE 5-STAGE JOURNEY Excerpt from a talk to a York University Class

1. Pre-Compliance 2. Compliance SUSTAINABILITY JOURNEY

1. Pre-Compliance 2. Compliance SUSTAINABILITY JOURNEY 3. Beyond Compliance

1. Pre-Compliance 2. Compliance 4. INTEGRATED STRATEGY SUSTAINABILITY JOURNEY 3. Beyond Compliance

THE NEW SUSTAINABILITY ADVANTAGE: The Presentation Part III THE CASE FOR SUSTAINABILITY Excerpt from a talk at a book launch event at the Toronto Sustainability Speakers Series (TSSS)

Revenue PROFIT 4.Reduced materials 1. Increased revenue 2. Reduced energy 6.Reduced turnover 5.Increased productivity 7.Reduced revenue and increased expenses 3. Reduced waste OpportunitiesRisksIncome Statement 10% 9% 75% 25% 2% 20% +51 to +81% -16 to -36% Expenses SUSTAINABILITY CAPITAL RESERVE MORE COMPELLING BUSINESS CASE

SLIDES

WHAT’S NEW? Position as “Strategies” for Stage 4 “CSV” and “Sustainability Imperative”

WHAT’S NEW? Position as “Strategies” for Stage 4 “CSV” and “Sustainability Imperative” More compelling / rigorous case Better business case tools

THE NEW SUSTAINABILITY ADVANTAGE: The Presentation IN CLOSING …

THE NEW SUSTAINABILITY ADVANTAGE: The Presentation See for more resources for sustainability championswww.sustainabilityadvantage.com