Summary of Car Shop MG Sales Training October 2013 Richard Hales MG6 MG3.

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Presentation transcript:

Summary of Car Shop MG Sales Training October 2013 Richard Hales MG6 MG3

CONFIDENTIAL MG6 UNIQUE SELLING POINTS – 5 Key Points Specification Space & Practicality Dynamic Chassis Value for Money 350NM Torque (DTi)

MG6 DTi TECH POWER TRAIN Fuel Consumption: Max. Power: Max. Torque: 5.3L / 100km 4000 rpm 1800 rpm CO 2 Emissions: Exhaust Emissions: EURO MPG 129g/km Description/CC 1.9L / 1849

New Gearbox 6MT SCM DTi-TECH Variable-scroll Turbo Intelligent Stop-Start Smart-Charge Updated Chassis Revised Roll Bar Revised Dampers/Springs New Power Steering Speed Sensitive Electro-Hydraulic Revised Braking System Front Discs 284mm=>295mm MG6 DTi TECH ENHANCEMENTS

PRICES & CAMPAIGN

BTCC MOTOR SPORT

MG3 Core Values – 5 Key Points Stop and stare style Personalise your car –easily Incredibly spacious and practical Advanced but simple to use Most fun for your money - anywhere in the market

Fuel Consumption: Max. Power: Max. Torque: 5.8L / 100km 78KW / 6000 rpm 4800 rpm CO 2 Emissions: Exhaust Emissions: EURO MPG 136g/km Torque (NM) Power (KW) Description/CC DOHC Chain drive 1498cc VTi-TECH Engine

3TIME 3FORM 3STYLE Sport pack Sport pack Lux pack Lux pack MG3 GRADE WALK BASEMIDTOP SPORT PACKLUX PACK

USB –all cars, plug and play Brake disc wiping – turn on your wipers Hill Hold Control – stop on a hill Auto lights- leave on Auto wipers – same! Talks to iPod devices out of the box Latest gen Bluetooth Acts like any other radio – just better quality Lots of items Easy to use MG3 Technology Advanced but simple

CONFIDENTIAL MG3 INSURANCE Industry Best Insurance Group PS Highest performing vehicle, with lowest insurance

TARGET GROUP 1 Young first time buyers I want a new car – Affordable, fun, but distinctive I want my friends to come as well!

TARGET GROUP 2 Mainstream B-Segment I want a new car – Stylish, well equipped and spacious I also can’t help but think that modern cars are really expensive….

COLOUR RANGE Newton Black Red Rose White on the Tiles Hello Yellow Cherry Bomb Stuck on Blue Silver Fox Lady Grey Smokey Blues Orange Marmalade Solid Metallic 10 Paint colours – 4 brand new for MG3 No Trim level restriction £395 inc VAT paint charge

Mod Oct Shard SebringEmoticon Hope and Glory Weave Trophy Stripe Burst Burnout GRAPHIC RANGE 10 Graphic Packs – Mirror caps NOT included No Trim level restriction £199-£225 fitted

MG CONFIGURATOR