@tgwilson / gilliganondata.com Web Analytics Tagging and Tracking EXPLAINE D.

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@tgwilson / gilliganondata.com Web Analytics Tagging and Tracking EXPLAINE D

@tgwilson / gilliganondata.com 1.Visitor arrives on web page 2.Javascript detects: –What the page is –Whether the visitor has been to the site before –Where the visitor came from –Etc. 3.Javascript makes a call to web analytics tool with all of this information 4.Glorious analysis ensues How Web Analytics Works: Tagging Web Page Javascript “page tag” Web Analytics Server

@tgwilson / gilliganondata.com 1.Visitor arrives on web page 2.Javascript detects: –What the page is –Whether the visitor has been to the site before –The campaign code in the URL –Etc. 3.Javascript makes a call to web analytics tool with all of this information 4.Glorious analysis ensues How Web Analytics Works: Campaign Tracking Web Page Javascript “page tag” Web Analytics Server , iMedia, other “controlled” links

@tgwilson / gilliganondata.com Questions?

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