All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Punit Modhgil Founder Director

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Presentation transcript:

All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Punit Modhgil Founder Director

Disruptive Forces: India Retail Data Devices Digital

Targeted?

All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Research Participants: 80 retailers, industry heavyweights to ambitious start-ups. Our research team analysed feedback received from CXOs, Directors, Presidents & Vice-Presidents, Business Heads and Marketing Managers. Reporting metrics were also analyzed for the 900 million plus s that go through the Octane platform per month India Retail e-Marketing Study 2014

All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Type of Retailers: 69% of our respondents being multi-brand retailers and the remaining 31% representing single brand operations India Retail e-Marketing Study 2014

All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Primary Marketing Goals for Retailers: 55% of marketers voted Customer Acquisition as primary goal, whereas with the rising competition in the retail market and some consolidation, 26% of marketers voted for Brand Awareness India Retail e-Marketing Study 2014

All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. India Retail e-Marketing Study 2014 Importance of Marketing: 67% marketer said they use the channel of Marketing and think it important for their ROI and Customer Engagement. 21% know the importance of in their marketing cycle and would start engaging with this channel

All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. India Retail e-Marketing Study 2014 Importance of Mobile Devices: 67% respondents saying that mobile devices are important for their marketing plans. 21% said that they use it, however it’s not focused and 12% haven’t yet updated their marketing activities according to mobile platform

All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Cart Abandonment Program: 11% of the retailers have implemented the cart abandonment program, while 57% of the retailers don’t have any cart abandonment program and 16% of the retailers said that they plan to use this in the near future India Retail e-Marketing Study 2014

Using Technology for Marketing

Online Marketing Initiatives go Social

Importance of Marketing continues

Print gains momentum in Offline

Improving Consumer Engagement

e-Marketing’s contribution to Revenue

How to get the best out of # Marketing in 2014 User controlled, Content led 100% Opt-in TransPromo Progressive Profiling & Personalization

How to get the best out of # Marketing in 2014 ‘Send’ is 1/3 rd of the project Programmatic & Not Ad hoc – Automated triggers – Part of CRM and not standalone – Welcome program, Cart Abandonment program, WinBack program, Predictive Responsive, responsive, responsive Measure, test, measure, test-> A, B, C…

Thank you and let’s continue our conversation… octane.in/research