SECEPRO Industry trends SECEPRO

SECEPRO  Independent and critical media are essential to an informed democracy. But trends in news industry have changed. Media outlets are more and more influenced by corporate advertisers and PR. The SECEPRO stands for support of professional standards in both PR and media simultaneously promoting the overall industries’ trends. SECEPRO

SECEPRO STRUCTURE  Area: South East and Central Europe  Up to 20 countries (Italy, Austria, Romania, Bulgaria, BiH, Croatia, Slovenia, Greece, Macedonia, Serbia, Albania, Turkey, Montenegro, Slovakia, Czech Republic etc  SECEPRO REGIONAL FORUM a professional, non commercial association  SECEPRO EXPO a commercial event that will support a non commerical segment of SECEPRO  SECEPRO Academy of Political Communication SECEPRO

SECEPRO SECEPRO Regional Forum 1. SECEPRO EXPO 2. Academy of Political Communication Supported by PR agencies, media, production houses, new media and ad industry 1. Annual gathering of most respective PR, ad, new media and media professionals 2. Distance learning with a final week during expo Supported by prominent professionals, academics, governments and NG O s SECEPRO Coordination Body

SECEPRO EXPO EVENT PROFILE EVENT PROFILE  SECEPRO PR FAIR is a platform where the PR industry: PR Schools and agencies, media, new media, marketers, advertisers and other companies gather and meet to discuss and exchange their experiences in practice and where they present their achievements and products. SECEPRO

SECEPRO EXPO  Apart from the exhibits, expo stands, the event also has strong information component re: industries’ trends (to be accomplished via workshops and presentations)  Participants will be in position to attend face to face meetings that will be arranged prior to the event via SECEPRO web site and with coordination of SECEPRO staff  The final week of Political Communication Academy will be aranged as a side event of expo (Academy will be run as online school with prominent professors throughout the year and final week for exams and diplomas will take place during SECEPRO Expo). SECEPRO

Expo Organization Expo Organization Individual presentations Face to face meetings /agencies clients Host- respective PR agencies or schools from countries in the region Official program Presentations Workshops Plenarry session Program created by participants Promo stands SECEPRO Academy of Political Communication

SECEPRO PR EXPO Participants PR agencies from SECE countries PR professionals from SECE countries New media from SECE Media from SECE Companies Advertisers from SECE countries PR Schools and universities NGOs from SECE Creative people from SECE SECEPRO

SECEPRO EXPO SET UP Expo Segments  Segment 1 MEDIA (broadcasters and print), creative’s in media  Segment 2 PR Schools and PR Agencies  Segment 3 Advertising agencies and ad creative agencies  Segment 4 Production houses, print houses  Segment 5 New media (web sites, portals)  Segment 6Events/ organization/ BTL  Segment 7 Industries’ employment opportunities  Segment 8Workshops and presentations  Segment 9Face to face meetings SECEPRO

Why EXPO  Conferences and festivals are common for PR and expo represents a new moment  Each expo will be co-hosted by media and agencies in each respective country- they will be licenced for each segment and will be in position to raise commercial revenues for organization  The expo will be organized in interesting locations and will also represent a tematic event for example a SECEPRO FAIR in Dracula castle will have a Dracula theme for participants and hosts  Prearranged Face to face meetings will represent a strong benefit of SECEPRO Expo  Political Communication Academy will reinforce educational component of SECEPRO SECEPRO

Some Fair Locations  Dracula Castle Romania SECEPRO

SECEPRO EXPO 2012   To be held on the boat Vienna- Bratislava- Budapest- Belgrade down to Djerdap

Some Fair Locations  Vršački Breg Serbia SECEPRO

Now comes the money  Major financing sources  For NGO segment/ foundations, EU projects funds, US project funds, international organisations  For commercial segment- fair fees fom licence holders and core revenues from organisations, sponsorship  For schools- direct schoolarships’ fees SECEPRO

Expo money source - model 1  SECEPRO will collect the money from core organization namely  Promotional video, audio and print production  Sponsorship of fair including media sponsorships  Selling publications and print  Collecting license holders fees  Collecting fees from entities outside the license holders like universities SECEPRO

License holders- financing model 2 In each country license will be sold to so called co-host companies on annual basis fee. The holders may also hold the cross country license.  Pavilion 1 MEDIA (broadcasters and print), creative’s in media  Pavilion 2 PR Schools and PR Agencies  Pavilion 3 Advertising agencies and ad creative agencies  Pavilion 4 Production houses, print houses  Pavilion 5 New media (web sites, portals)  Pavilion 6Events/ organization/ BTL  Pavilion 7 Industries’ employment opportunities  Pavilion 8Workshops and presentations  Pavilion 9Face to face meetings SECEPRO

Benefits for License Holders They will manage the segment(s) meaning that they are entitled to gather own revenues from selling sponsorships, stand branding, catering services and other subcontractors and to gather fees from companies and cotisation SECEPRO

FAIR money source- model 3  SECEPRO local coordinators in each country takes over operational revenues and operate with local subcontractors SECEPRO