Honorary Consulate General of Russia in the State of Colorado Honorary Consulate General of Russia in the State of Colorado Deb Palmieri “ Panel Discussion: Strategies for Expanding in Growing Markets” March 13, 2014

Honorary Consulate General of Russia in the State of Colorado Student Conference International Business and U March 13, 2014 Tivoli Center, Metro State University

International Trade Opportunities: Colorado and Russia Honorary Consulate General of Russia in the State of Colorado

Honorary Consulate General of Russia in the State of Colorado Map of the Russian Federation

Honorary Consulate General of Russia in the State of Colorado Background: Key Facts on Russia *Largest country in the world; 11 time zones *Growing population. Russia’s birthrate has increased 21% since 2005; slow but steady growth. Current population is 143 million people.

Honorary Consulate General of Russia in the State of Colorado More Key Facts on Russia *Energy superpower; world's largest natural gas reserves, huge coal and oil reserves. World's leading natural gas exporter and leading oil exporter *Vast mineral resources, potential estim. at $30trillion + *Largest stockpile of weapons of mass destruction (WMD) *World’s largest forest and fresh water reserves *Member of G8; member of WTO

A Few Facts on Russian Economy 2014  2013 economic performance: slower than prior years, but stable employment, at just under 6%  Trade surplus almost $18bn in Jan  2013 Russian GDP at $2 trillion - now world’s 7 th largest economy by Purchasing Power Parity (PPP) - (11 th largest by nominal GDP at 1.2 trillion) Deb Palmieri Russia Institute

Honorary Consulate General of Russia in the State of Colorado Market Opportunities: Focus on Agriculture

Agriculture: How Colorado Companies Can Benefit Honorary Consulate General of Russia in the State of Colorado *Big opportunity for Colorado ag companies is exporting to Russia. Ag exports grew by 900% in recent years from $2.8mn to $30mn plus Mainly: meat and live animals *Note that #1 commodity exported from U.S. to Russia is meat! Huge potential for exports to Russia!

Agriculture Opportunities (continued) * U.S. livestock genetics technology, breeding technology (cattle embryo transfer and vitro fertilization technologies). *Ag machinery/equipment and infrastructure expertise. Honorary Consulate General of Russia in the State of Colorado

Agriculture Opportunities continued Did You Know? Russia is one of world’s top wheat exporters and producers. Medvedev’s “Food Security Doctrine” - calls for 80% increase in domestic production of food by That means they need help in technology and equipment! Honorary Consulate General of Russia in the State of Colorado

Honorary Consulate General of Russia in the State of Colorado Agriculture, continued However, Russia’s aging machinery and equipment and outdated infrastructure requires revitalization and expertise. Excellent opportunities for Colorado!

Other Opportunities *Clean technology. Solar and wind power equipment *Information technology *Medical equipment Honorary Consulate General of Russia in the State of Colorado

Some “Fast Facts” about Russia *Russia’s pharmaceutical market growing twice as fast as U.S. and European markets *Nuclear energy now accounts for 16% of Russia’s power, projected to double by *The Russian advertising market is exploding. They are one of largest advertising markets in Europe. Honorary Consulate General of Russia in the State of Colorado

Challenges Doing Business in Russia Honorary Consulate General of Russia in the State of Colorado

Today, Crisis with Ukraine textbook case of risks companies face in emerging markets Honorary Consulate General of Russia in the State of Colorado

Honorary Consulate General of Russia in the State of Colorado

Companies feeling the pinch *Cancelled contracts *Less trust and openness *UNCERTAINTY *Fewer prospects *Unprepared for magnitude and speed of crisis *Lesson: importance of risk and crisis management. What to do when emergency situation arises? Honorary Consulate General of Russia in the State of Colorado

How Smart Companies Thrive in Russia: Tips Honorary Consulate General of Russia in the State of Colorado

Characteristics of Smart Companies Who Thrive in Russia *They understand the place of politics and politicians *They involve local authorities *They adapt the right model for Russia *They understand where to go for reliable information *They find reputable Russian dealers and partners *They have a zest for problem-solving *They have long-term commitment and perspective *They an excellent network *They have mental stamina and can cope with uncertainty Deb Palmieri Russia Institute

Smart Company Methodology *Carefully analyze risk *Know your market and your competition *Place a high emphasis on personal relations *Don’t be distracted by day-to-day politics and volatility. Keep your eye on your long-term strategic plan *Have confidence that you will be a winner Deb Palmieri Russia Institute

Deb Palmieri’s Bottom Line on Russia and Colorado *Russia holds great untapped potential for Colorado companies *There is a lot to be learned from Colorado companies who have done business with Russia for years, such as L1ockheed Martin Space Systems, Wagner International, Denver Moscow Associates and many more Honorary Consulate General of Russia in the State of Colorado

Honorary Consulate General of Russia in the State of Colorado Thank you!

Honorary Consulate General of Russia in the State of Colorado