Yummy Instant Noodles Group 1 Michael, James, Janno Tina, Nicky, Sophia Lin

Outline Understand Yummy Instant Noodles Vision Market analysis SWOT analysis Strategy Product Marketing and sales Operations Financial situation

Understand Yummy Instant Noodles James

Logo Designer: James

Slogan: Yummy instant noodles, Yummy Yummy Use organic components and new technology to reduce the percent of preservatives Concept: let customers feel safe. Main customers: women Main market: north Taiwan Key success factors: organic food

Vision Nicky

Vision Our objection:  domestic market: 25%  overseas market: 15%(china) The main strategy of expand the product market share

Market analysis Tina

The consumption of instant noodles in Taiwan is very huge, on the 12 th in the world. A variety of instant noodles in Taiwan  Japanese instant noodles: salty  Korean instant noodles: spicy  Thai and Southeast Asian instant noodles :added lots of spice are also spicy.  the chief sales volume is Taiwan local instant noodles above 95%

The market of instant noodles have been declined for four years  The domestic market of instant noodles is on the highest point in 2003  the sales volume decline 1% to 2% every year Market share rate:  1.Uni-President 45% 2. Wei-Lih Food 18% 3.Vedan 15% 4. 康師傅 10% 5. Yummy 5%

SWOT analysis James, Michael

Strength The price is cheap Flavor is plentiful The Ingredient is health The logo is easy to remember

Weakness Lack of fame Less market share

Opportunity Oversea market Prompt to appeal adult customer Commercial and poster to advertise

Threat The same trades Globe recession

Strategy Michael

Strategy competitive weaknesses competitive capabilities strategy

Product Sophia Lin

Flavor Hot and spicy curry flavor (NT 30 / per)

Seafood flavor (NT 30 / per)

Beef flavor (NT 30 / per)

Ingredient The main components of yummy instant noodles are carbohydrate, fat, and protein.

Containers & packaging Cup-type Bag-type

Standards Heat resistance Thermal insulation Water resistance Oil resistance Resistance to compression

Marketing and sales Nicky, Janno

place Our strategy: customer can find our product in every small corner over Taiwan. physical store  hyper-market, convenience store, cosmetic and medicine store and grocery store virtual store  online-shipping, television order

Advertisement & Promotions Advertisement  Commercial Films  Newspapers, Direct mails,Magazines  Endorsement Promotions  Special Offer  Special Bonus Points for Great Rewards Don ’ t hesitate anymore! Just take actions to rape the chances! Come on!!

Operations Janno

Organizational structure

Facilities has most professional and clean production

Product/service delivery convenience store on-line delivery service Our goal is to serve customers with the best and most convenient way. service phone number:

Financial situation Sophia Lin

Commercial Film

Thanks for your listening~ It’s time to eat one~~^^