The Information School at the University of Washington Content Management: Challenges and Strategies Bob Boiko UW iSchool ischool.washington.edu Metatorial Services Inc.

The Information School at the University of Washington Bob Boiko Teacher –iSchool, University of Washington –The iSchool CMS Curriculum –The iSchool CMS Evaluation Lab Author –CM Bible Consultant –Boeing, Motorola, Microsoft Founder –Chase Bobko –Metatorial Services Developer –Database and XML systems

The Information School at the University of Washington Challenges A global retailer A Fortune 50 technology company A non profit portal A leading software manufacturer A public agency

The Information School at the University of Washington A Global Retailer Lots of existing systems to integrate A major merger to accommodate Support for Corp and the stores Management confusion (document, content, asset) Need to prove ROI to get $

The Information School at the University of Washington A Fortune 50 Technology Company Enormous diversity of authors No enterprise-wide organization Lots of existing implementations Ownership confusion (IT, Corp, Biz units) Need to distribute contribution and publishing

The Information School at the University of Washington A Non Profit Portal Need to leverage capitol now against running expenses later Need to build comprehensive but extensible metadata model Have to convert and tag lots of initial content Have to envision, build and support true community

The Information School at the University of Washington A Leading Software Manufacturer Lots of smart people with their own home grown systems Lots of outputs and needs for sharing Need to create an enterprise representation of content types and their structure Need to begin to drive not follow content creation

The Information School at the University of Washington A Public Agency Funding by levy Just entering the digital age Competing siloed data initiatives Want an “Information Commons” Religious techies

The Information School at the University of Washington Strategies Business Content Process Technology

The Information School at the University of Washington Business Know where you are at and where you are going Base it on real business need

The Information School at the University of Washington Content Know your pain Organize and standardize

The Information School at the University of Washington Process Plan before you build before you plan again Take an enterprise perspective

The Information School at the University of Washington Technology Move Content Standardize Input and Output

The Information School at the University of Washington First Ask If I have: A clearly articulated approach With definite, measurable success criteria That clearly helps us meet our goals And does not cost to much Will that be enough?

The Information School at the University of Washington Then Ask Who needs what and how do they need it to help us meet our goals?

The Information School at the University of Washington More Information iSchool.washington.edu –CMS Lab –Connection Program –White papers, Presentations –CM Poster –CMS Planner –Concept of the week Content Management Bible –Amazon.com –Everything I know (almost) –Online at metatorial.com