Welcome to HootSuite Building a Bottoms-Up Social Strategy For Top Line Growth

With your guide Jennifer Yorke HootSuite Account

Agenda 1.Social today 2.The framework 3.Let’s start something great! 4.A quick recap “Conversations among the members of your marketplace happen whether you like it or not.” – Seth Godin

People are social 37 Minutes is the duration of an average Facebook session 70% of the internet population use social networks 79% of consumers have passed on a negative experience through social media

Business is social 65% of the world’s top companies have an active Twitter profile 58% of Fortune 500 companies have an active corporate Facebook account 91% experienced social marketers see improved website traffic due to social media campaigns

How Companies use Social Media Note: *primarily Fortune 500 Source: Booz & Company and Buddy media, “Campaigns to Capabilities: Social Media & Marketing, “ Oct 4, 2011

Why do people follow brands? Reasons US Social Network Users* “Like”/Follow Brands on Social Networks, by Product Category – April 2011 % of respondents *access at least one social network regularly Source: ROI Research Inc., “S-Net: A Study in Social Media Usage & Behavior” Sponsored by Performics, Aug 2011

How can social be used? Customer experience advocacy Building and managing relationships Supporting your customers Direct sales channel Integrated platforms Source: Jacob Morgan, Chess Media Group

The Framework

Collaborate Evaluate Measure Engage

Let’s Go!

Step 1: Evaluate Integrate social into existing organizational and departmental goals

Step 2: Engage to Build Community Empower your Social Team to contribute to the conversation and define engagement

Step 3: Collaborate Encourage your Social Teams to distribute new learning both within the Team and your organization as a whole

Step 4: Measure your Social ROI Build the capacity for measurement into every social action possible

Recap Close business and retain more customers People and businesses are going to continue to get more social Incorporate social into existing structures The framework: Evaluate, Engage, Collaborate, and Measure

Thank You! Jennifer