Muhammad Waqas Developing New Products for Global Markets Lecture 22.

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Presentation transcript:

Muhammad Waqas Developing New Products for Global Markets Lecture 22

Muhammad Waqas Recap Introducing Products into Foreign Markets Developing a global product

Muhammad Waqas New Product Development Process for Global Markets The organisation of Head-Office sponsored research and development International lead markets and research and development The role of foreign subsidiaries in research and development Purchasing research and development from foreign countries

Muhammad Waqas New Product Development Process for Global Markets Importing as a source of new products Acquisitions as a route to new products Joint ventures for new product development Alliances for new product development

Muhammad Waqas Introducing New Products to Global Markets Concept tests Test marketing Timing of new product introductions

Muhammad Waqas Summary New product development processes for global markets Introducing new products to global markets

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