Muhammad Waqas Cultural and Social Forces Lecture 5.

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Presentation transcript:

Muhammad Waqas Cultural and Social Forces Lecture 5

Muhammad Waqas Recap International agencies for promoting economic and monetory stability Protectionism and trade restrictions Economic integration as a means of promoting trade The Global Economy

Muhammad Waqas Chapter Outline A definition of culture Religion The family Education Attitudes toward time The Hofstede Measures of Culture Language and Communiation Overcoming the Language Barrier Adapting to Cultural Differences

Muhammad Waqas Learning Objectives After studying this chapter, you should be able to Define what culture is and demonstrate how various components of culture affect marketing. Explain how different world religions affect marketing. Describe how family structure can vary and explain its impact on marketing. Illustrate ways in which the educational system of a country can affect marketers. Differentiate between monochronic and plychronic cultures and explain the three temporal orientations.

Muhammad Waqas Learning Objectives (Continued) List and describe Hofstede’s four dimensions of culture. Explain why language can be important in gaining true understanding of a culture. Identify ways of adapting to cultural differneces.

Muhammad Waqas A definition of Culture Culture encompasses the entire heritage of a society transmitted orally, via literature, or in any other form. Cultural Influences on Marketing Isolating Cultural Influences

Muhammad Waqas Cultural Analysis Religion Family Education Attitude toward time Language Social Relationships Law and Goverment

Muhammad Waqas Religion Marketing and Western Religions Marketing and Islam Marketing and Eastern Religions

Muhammad Waqas The Family Extended Families Beyond the Family

Muhammad Waqas Education Levels of Participation Impact on Consumers and Employees

Muhammad Waqas Summary A definition of culture Religion The family Education

Muhammad Waqas References Gillespie, K., Jeannet, J.P. and Hennessey, H.D. (2004), Global Marketing: An Interactive Approach, Houghton Mifflin, Boston, NY.