How to behave in an international environment Jan Bollen / Intercultural Competences

Agenda Competences, 3 levels Stereotypes Good wrong ? Gestures Onion model The cultural iceberg See 20% Judge 80%, useful skills Hofstede cultural dimensions Conclusion 2

Intercultural competence is … 3 … having the knowledge, skills, behaviour and attitudes to communicate effectively with cultures other than your own

3 levels Mind, Skills and Heart 4 A Mind set Knowledge A Skill set Abilities A Heart set Attitudes

Stereotypes 5

Left Right, what is good 6 / 9 what is real 6

Gestures 1 7

Gestures 2 8

Opening a meeting 9

Onion model, peel off 10

The Cultural iceberg 11 Behaviour Language Dress Food Implicit assumptions Values Mindsets Attitudes

The Cultural iceberg 12

See 20 % Judge 80 % 13 Example: Curacao road What you see is a bad road 1 Liter Petrol € 1,00 (€ 1,70 NL) Average salary 0,5 ( 1,0 NL) Conclusion ???

Earring 14 At what age do girls get earring wholes in their ear? Age: Year / Week / Day 2 reasons Proud to have a GIRL Pain (less)

Useful skills 15

Hofstede Cultural dimensions 16

Power distance index 17 The Power Distance Index (PDI) is the cultural dimension who looks at how much a culture does or does not value hierarchical relationships and respect for authority

Power distance 18

Power distance 19

Individualism 20 Individualism is the cultural dimension who looks at how much a culture respects the rights of the individual versus those of the group (whether family or company).

Individualism 21

Individualism 22

Individualism - Collectivism 23

Individualism - Collectivism and Power distance 24

Masculinity 25 Masculinity is the intercultural dimensions who looks at the degree of MasculineFeminine aggressiveresponsive hard / roughsoft / gentle sequentialspatial one taskmulti tasking hide emotionsshow emotions not talkativevery talkative resultprocess forcefulloyal competitiveco-operation dominantfollower materialisticrelationship left brainright brain

Masculinity 26

Masculinity 27

Uncertainty Avoidance 28 Uncertainty avoidance is the cultural dimension what measures culture's preference for strict laws and regulations over double meaning and risk.

Uncertainty Avoidance 29

Uncertainty Avoidance 30

Long term orientation 31 Long-term versus short terms orientation cultural dimension deals with time horizon differences between societies. long-term orientation societies focus on the future, they follow cultural trends. short-term orientation, focus on immediate gratification and are money-orientated

Long term orientation 32

India Spain UK 33

Conclusions and Thank YOU 34