Company Overview The Motives of Partners Alliance Structure & Management Benefit Problems and Solutions Future Direction Nathalin Group A major petroleum transporter in Thailand Offer cargo service and chartering Welstar Enterprises Company Limited A Trading company founded by an executive of Thai Oil Marine Company Limited Specialize in trading chemical products The Mercuria Energy Group Ltd. Ranked as one of the world’s five largest independent energy traders. Offer a wide variety of global energy market Such as, crude oil, refined petroleum products, natural gas, power coal, biodiesel, etc.

Company Overview The Motives of Partners Alliance Structure & Management Benefit Problems and Solutions Future Direction Welstar Enterprise Mercuria Group Nathalin Group

Company Overview The Motives of Partners Alliance Structure & Management Benefit Problems and Solutions Future Direction As all parties see their weaknesses, they decided to work together as joint venture alliance under the company called “Mercuria Welstar Enterprise Company Limited”. Nathalin Group Welstar Enterprise Mercuria Group

Company Overview The Motives of Partners Alliance Structure & Management Benefit Problems and Solutions Future Direction Mercuria Welstar Enterprise Company Limited was formed as Joint Venture for distribution. Under the Foreign Business Act, a private limited company registered in Thailand with Thai shareholders must be holding together more than half of the company shares.

Company Overview The Motives of Partners Alliance Structure & Management Benefit Problems and Solutions Future Direction After 8 months of Joint Venture: Captured 20% of market share (approximately 750,000$) in crude oil industry Thailand Gained 17%-18%of other types of energies, such as Naphtha, chemical and petrol (in hoping to get 20%) Adapted human resource and computer information technology

Company Overview The Motives of Partners Alliance Structure & Management Benefit Problems and Solutions Future Direction Due to culture differences (Thai, Chinese and Singaporean ); –Different working styles –Hinder the alliance’s success rate –Example Problem Solution Create common ground for all parties, –Setting up meetings, trainings, arranging ice- breaking activities, and reporting loss in transactions as a lesson.

Company Overview The Motives of Partners Alliance Structure & Management Benefit Problems and Solutions Future Direction There are still gaps in energy industry for this business alliance to penetrate; - Chemical products - Coal market and carbon emission certificates