Roaring Twenties Write the main idea of each slide.

Travel The car enabled people to travel much further afield than foot or horse had permitted. Touring vacations became popular, but motorists had to plan carefully as there were often long distances between petrol stations and breakdowns were fairly common. Tourist parks (Motels) and other facilities sprang up to service the needs of travelling motorists.

Makes New makes of cars proliferated - from the low cost Model T Ford through to the expensive Duesenberg and even more expensive Rolls Royce. Most of the carmakers no longer exist or have been amalgamated but many of the old car names like Buick, Cadillac, Chevrolet, Dodge, Fiat, Ford, Lincoln, and Oldsmobile live on today.

 One of the biggest motoring events of 1927 was the release of the "new Ford", the Model A, which replaced the long- standing Model T after 18 years of production.  Most of the early cars were open tourers (convertibles) but it didn't take long before they were enclosed and fitted with car heaters to improve passenger comfort.

Model AModel T

Modern? Many of the automotive innovations that we think of as being modern were in fact introduced in the 1920's. Things like electric powered cars, four wheel drive, front wheel drive, and even hybrid fuel/electric cars. Vehicle comfort levels improved with the introduction of heaters, balloon tires, and improved suspensions including better shock absorbers.

Advertising Car advertisements became more sophisticated as psychology was employed by copywriters. Previously, ads had focused on specifications, engine horsepower, and features - but the late 1920's ushered in the style of advertising that appealed to people's emotions rather than intellect. Automobile manufacturers also targeted women drivers by advertising in women's magazines and by making cars more appealing to women.

$$$  The wealthy disposed of some of their excess wealth in the late 1920's by splurging on expensive ($15,000- $50,000) European cars like Mercedes and Hispano-Suiza which they imported into America. America too had its luxury cars like the Cadillac and Packard that were favored by the big name movie stars and wealthy individuals.

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