Change to CASS/MASS Change to CASS/MASS ZIP + 4 ®Process Jan Caldwell Manager, Address Management Mailers Technical Advisory Committee May 2006 George Hurst Manager, Direct Mail

2 Change to CASS/MASS ZIP + 4 ® Process The Goal n PMG has called for a 50% reduction in UAA mail by 2010 Effective August 1, 2007 n All CASS/MASS certified ZIP+4 software will incorporate DPV Primary Number Confirmation as a Standard Process

3 Change to CASS/MASS ZIP + 4 ® Process Current CASS/MASS ZIP+4 Process n Assigns +4 Codes using range-based matching n Does not discern if address is valid delivery point

4 Change to CASS/MASS ZIP + 4 ® Process ZIP+4 Process Example n Mailer Address: 123 Mail Street Anytown, NY n Matches to USPS record: Main Street, Anytown NY

5 Change to CASS/MASS ZIP + 4 ® Process DPV Process Example n Mailer Address after ZIP+4 match: 123 Mail Street Anytown, NY n After the ZIP+4 match DPV will check if the Primary Number 123 exists within the range ( ) n Yes - +4 code is retained and address returned n No - +4 code is removed and address returned

6 Change to CASS/MASS ZIP + 4 ® Process DPV Return Codes Return Code Definition Record Types NNo Delivery Point ValidatedAll Y Delivery Point Validated /Primary Valid and Secondary Number (When Present) Valid All S Valid Primary Number; But Secondary (Primary for Rural Route) Present and is Not Confirmed All D Valid Primary; Input Missing Secondary (Primary for Rural Route) All, but Street

7 Change to CASS/MASS ZIP + 4 ® Process ZIP+4 Vendor Requirements Today: DPV is an optional processing feature Tomorrow: DPV Primary Number confirmation will be required

8 Change to CASS/MASS ZIP + 4 ® Process Mailer Requirements n No change n Automation Rate Qualification requires the use of CASS-certified ZIP+4 software

9 Change to CASS/MASS ZIP + 4 ® Process DPV Performance n Some DPV users report increases up to 20% in processing throughput (Mainframe) n DPV Flat File developed for Mainframe users n Expect vendors to improve performance

10 Change to CASS/MASS ZIP + 4 ® Process USPS Database Accuracy n FY2005 Street Reviews found that the AMS database is 99.91% accurate regarding Primary Numbers n 21 Days – Average time for adding new addresses

11 Change to CASS/MASS ZIP + 4 ® Process The Five Percent Rumor n It is untrue that, on average, this change will cause ZIP+4 coding rates to drop 5% n Speculation on this is due to: n DPV footnotes not correctly categorized n Change applied to both Primary and Secondary Numbers

12 Change to CASS/MASS ZIP + 4 ® Process The Real Story n 98.1% - Primary Number Confirmation with NCOA Link DPV processing (337 billion addresses) n 99.2% - Primary Number Confirmation in recent studies with two major mailers

13 Change to CASS/MASS ZIP + 4 ® Process DPV Benefits n Increases mail volume that can be Delivery Point Sequenced n Improves Delivery Operations and Reduces Cost n Contributes to UAA mail reduction n Makes mail a more Efficient Communication Channel

14 Change to CASS/MASS ZIP + 4 ® Process Between Now and August 1, 2007 n Fix bad Primary Numbers with DPV-AECII n USPS Developing Communications Plan n National PCC Day, Memo To Mailer, Etc.

Thank You!