Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Growing the success of Irish food & horticulture.

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Presentation transcript:

Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Growing the success of Irish food & horticulture Maeve Desmond Social Media & Bord Bia

Growing the success of Irish food & horticulture Is Social a Fad? Street Food NYC Style

Growing the success of Irish food & horticulture Social Stats 2.2m people in Ireland use the internet – 6.9bn worldwide! 2m Facebook users in Ireland – 1bn worldwide! 2011 saw ad spend online surpass offline (UK) – this is coming for Ireland! You Tube receives 400m+ views each month – 2 nd largest search after Google!

Growing the success of Irish food & horticulture Social Media Menu for Bord Bia Twitter Facebook Food Bloggers Pix.ie You Tube

Growing the success of Irish food & horticulture Bord Bia Style Grab attention Keep engaged Build a community – listen! Inexpensive but time intensive Shareable content

Growing the success of Irish food & horticulture Twitter

Growing the success of Irish food & horticulture Facebook

Growing the success of Irish food & horticulture Facebook

Growing the success of Irish food & horticulture Facebook

Growing the success of Irish food & horticulture

Food Bloggers

Growing the success of Irish food & horticulture Pix.ie

Growing the success of Irish food & horticulture YouTube.com/BordBia

Growing the success of Irish food & horticulture QR Codes

Growing the success of Irish food & horticulture Benefits for Bord Bia Communication Connection Ambassadors Information sharing Networking (media) Awareness

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