Teens 04/09 the influence of advertising: Advertising techniques are tools. They are used to attract attention, influence spending, trigger emotions, and.

Slides:



Advertisements
Similar presentations
Sample of House Ads House ads are used by ad agencies to obtain new business. One would expect them to demonstrate that they can do persuasive advertising.
Advertisements

P7 – S1 Transition Promote your Graze Boxes What is Advertising? If you have something you want to promote or sell and you want to draw attention to.
Common Persuasive Techniques
Identifying Propaganda Techniques
What is the product being advertised in this print ad? Print ad-printed form of communication intended to persuade an audience.
Power of Persuasion.
FRAUD & DECEPTION Unit 7 Consumer Skills By: Doris Reins.
Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.
Persuasive Techniques How the Advertisers Hook You.
Review notes and study Unit 2 vocabulary flashcards. Objective
Advertising. This is an introduction to your Advertising Unit In the unit you will learn how and why advertisers influence an audience. Your assessment.
Be a Healthy Consumer.  Advertising is a form of selling products and services.  An advertisement (ad) is a paid announcement about a product or service.
Eight Propaganda Techniques
PERSUASION IS ALL AROUND YOU! Modified from www. teach.clarkschools.net/.../persuasion/CommonPersuasiveTechniques.
Persuasion Is All Around You! “Can You Hear Me Now?”
Advertising techniques
ADVERTISING APPEALS.
Propaganda Techniques. Same Picture – Different Feeling Evoked? The Media is Powerful.
S1 ADVERTISING UNIT Promote your school.
ADVERTISING Trust Me, I’m an advert Aims of the unit 1.To introduce concepts and techniques in advertising. 2.Analyse ads in print and non-print media.
Why do companies advertise?. What is advertising?  Advertising is an attempt to see a product, service or idea.  Advertising forms a link between the.
Persuasion Is All Around You
Persuasive Techniques
How do people influence you? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point.
Can You Be Persuaded? Smart Consumers Recognize persuasive techniques and Look for Loaded Language.
Advertising Techniques What creates the need? “Buy it for me now!”
Persuasion is all around you! Answer the following questions in your journal. Be prepared to share out. 1. What is your favorite jingle? 2. What slogan.
Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?
Media Literacy Notes Persuasive Techniques Used in Advertising.
Teens lesson ten the influence of advertising presentation slides 03/08.
Section 20.1 Essential Elements of Advertising Section 20.2 Advertising Layout Section 20.1 Essential Elements of Advertising Section 20.2 Advertising.
Persuasive Techniques used in Advertising What Consumers Should Know.
Persuasion Is All Around You! “Can You Hear Me Now?”
How do people influence you?
PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people:  to buy a certain product  to believe something or act in a certain way  to.
Persuasion in Advertising: 5 techniques that advertisers use to get you to buy their stuff!
The influence of advertising. commonly used advertising techniques information ■ Presentation of simple, direct information. status ■ Associates product.
Persuasion is all around us!.  Advertisers use several strategies to convince us to buy a product.
Fallacies Of Thinking A fallacy is flawed logic or misguided thinking.
Reading 1.How does the language used in ads differ from ordinary language? 2. How do companies choose names for their products? 3. Why do people need.
Advertising and Promotional Tools. Promotional tools Strategies businesses use to sell their goods or services.
Intro to Persuasion.  Persuasion is trying to get a specific audience to do or believe something, in order to sway (or change) their feelings, beliefs.
Advertising Forms of Persuasion & Advertising Techniques.
Common Advertising Strategies Yes I want it! Yes I need it.
Advertising Vocabulary
S1 ADVERTISING UNIT Promote your school What is Advertising? If you have something you want to promote or sell and you want to draw attention to it,
Advertising The power of persuasion. What is Persusasion?
Chapter 16 Tobacco Analyzing Influences Slide 1 of 4 Examining Advertising Tactics Use the following guidelines to help you identify and resist the techniques.
Propaganda is the use of emotional and often illogical appeals to influence people to support a cause or buy a product. It is also commonly used to damage.
Persuasive Techniques
PERSUASIVE TECHNIQUES and the Media. Mass Media A means for sending information to large numbers of people Media- plural of medium.
Persuasion and Propaganda Persuasion=convincing others to think or act a certain way Propaganda= a communication or message trying to influence an audience’s.
Advertising Techniques What creates the need? “Buy it for me now!”
Broadcasting AGENDA-Commercial Development Learning goal: Interpret the manner in which an ad convinces you to “buy” what it’s selling. AND engage accountable.
Fact and Opinion in Advertising. A fact is a statement that can be proven through the use of evidence. An opinion is someone’s view, or belief, or way.
In this unit, you will understand:
Persuasion Is All Around You! “Can You Hear Me Now?”
Propaganda 7 types: testimonials, bandwagon, name-calling, glittering generalities, card stacking, plain folks, and transfer.
Eight Propaganda Techniques
Persuasive Techniques Used in Advertising
Smart Shopping.
Propaganda Techniques
S2 MEDIA UNIT (PERSUASION)
Advertising and the Consumer
PROPAGANDA TECHNIQUES
Advertising Appeals Power of the Media.
Unit 2: Media Literacy There are many different forms of media
Colonial Region Advertisement
Advertising Vocabulary
Presentation transcript:

Teens 04/09 the influence of advertising: Advertising techniques are tools. They are used to attract attention, influence spending, trigger emotions, and change what people think. They use persuasive words.

Let’s look at some clever advertisements and see what messages we are getting. What are we being persuaded to do?

Clever use of images: This advertisement uses a manhole to create an image of a cup of coffee

What is the message in this advertisement? No words, just images.

Think about the messages being sent in these advertisements. What words would you use?

Clever advertisement for a yoga school.

What message are we getting here? What words could be used?

Valentine’s Day ad

Job Agency Advertisement. What is the job agency trying to persuade people to do?

 SLOGANS USED BY ADVERTISING COMPANIES:  Find the persuasive words …  ‘ Just like a chocolate milkshake, only crunchy’ (Coco pops)  ‘It’s French for yoghurt’ (Yoplait)  ‘Snap, Crackle and Pop’ (Rice Bubbles)  ‘When you care enough to send the very best’ (Hallmark)  ‘Think Small’ (Volkswagen)  ‘Because I’m worth it’ (L'Oréal)  ‘Always…’ (Coca-cola)  ‘The spirit of Australia’ (Qantas)  ‘Helps you work, rest and play’ (Mars)  ‘Have a break, have a …’ (Kit Kat)

Persuasive words used teens – lesson 10 - slide 10-A Save Free Invest Buy Impress Good best

Hero endorsement The product is shown with a well-known person.

Join the Gang Everyone else uses this product. Everybody accepts it.

teens – lesson 10 - slide 10-B Catch Phrases and Slogans The emphasis of this advertisement is on a catchy phrase, slogan, or tune which distracts your attention from the true facts.

scarcity Merchant creates a false sense of urgency by claiming that supply or time is limited