What Influences My Choices? Lesson 2.4 & 2.5. Learning Targets (p.99) Today in class, I will… ◦ Identify advertising techniques used in various advertisements.

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Presentation transcript:

What Influences My Choices? Lesson 2.4 & 2.5

Learning Targets (p.99) Today in class, I will… ◦ Identify advertising techniques used in various advertisements. ◦ Create a visual representation of each type of advertising technique.

Word Wall Vocab. Under vocabulary tab in your binder place your word wall handout, and write the following definition. ◦ Hypothesize: to purpose an explanation for something or make an educated guess.  Example: science experiment

Advertisements Advertisements:  influence opinions, emotions, attitudes, or behavior.  benefit the sponsor, company, or business.  appeal to the emotions of customers.  persuade their audience.

Advertising Techniques Bandwagon Testimonial Snob Appeal Plain Folks Patriotism Evidence Claims Glittering Generalization Transfer Slogan Wit and Humor Rewards Name-Calling Big Lie Scapegoat

Bandwagon Intended to make you feel left out if you don’t buy the product. Invites you to join the crowd…Everybody’s doing it!

Testimonial Celebrities endorse products by using or making positive comments about a product. Intended to make you want to be like your favorite musician, actor, or athlete.

Snob Appeal Aims to flatter you and make you feel important/cool. “Avant Garde” ahead of the times. Insinuates that the product is better than other products. “The Ultimate Driving Machine!”

Plain Folks Normal/everyday people use practical products. Intended to make you feel comfortable and like the company is your friend. “Like a good neighbor…”

Patriotism Intended to make you feel like you will display love for your country or financially help your country. “…built American tough!”

Evidence Claims Facts and Figures– statistics prove superiority. Hidden Fears– suggests you are safe from danger.

Glittering Generalizations Intended to give you hope and suggests the product works every time. “Glittering” because the products are falsely attractive.

Transfer Positive feelings or desires are connected to the product. Insinuates that you will have:  Love/Popularity  Fame  Beauty  Wealth  Power

Slogan Intended to be catchy, clever, and easy to remember. Used repeatedly to promote sales. Trust Sleepy’s for the “Rest’”of your life!

Name Calling Intended to damage or smear an opponent. Intended to give you an uneasy feeling about an opponent.

Big Lie Provides you with an outrageous falsehood, but it captures your attention because it’s so outrageous. Convinces you into believing and buying it.

Scapegoat Intended to make you feel bad by focusing on your emotions. Wins you over with sympathy.

Engaging Techniques Wit and Humor– diverts the audience and gives a reason to laugh often through the use of clever visuals or language. Rewards– bonus awarded to consumer for purchase. (Toys, gimmicks, rebates, free payment)

Buyers Beware Be a conscientious consumer! Know the game and don’t fall for tricks! Make an informed decision!

Advertising Poster Use magazine ads to locate an example of each advertising technique we learned about in class. In cooperative groups, create a collage about the advertising techniques you used. Identify the techniques used in the ads.