Six Truths in Travel NORTHERN IRELAND’S NEW DAWN

polocongaile.com 1.THERE ARE NO TRUTHS IN TRAVEL

poloconghaile.com Location, location...

poloconghaile.com Darina Allen...

poloconghaile.com Ryanair 1.0 NO REFUND, F**K OFF!

poloconghaile.com Ryanair 2.0 THE CARING AIRLINE

poloconghaile.com Don’t be afraid to change Tried and tested models work for a reason. But change is healthy too. THERE ARE NO TRUTHS IN TRAVEL. A good idea (done well) can travel all over the world. Get the product right. The customers are likely to follow.

polocongaile.com 2. EVERYTHING IS LOCAL

poloconghaile.com Option overdose…

Local Heroes... poloconghaile.com LINKING HERITAGE WITH THE HERE & NOW Stories, characters, experiences… e.g. Titanic’s links with locality PLACE ON A PLATE Food, producers, menus DISTINGUISH YOUR DESTINATION What stories are unique to you? What sets you apart from competitors? Comeback kids: Iceland SMALL WONDERS, BIG SELLING POINTS

poloconghaile.com Ox Belfast PLACE ON A PLATE

poloconghaile.com Local: A USP? On this island, local isn’t a fad. It’s a way of life. Storytelling comes naturally.

poloconghaile.com Alain de Botton: ‘The growth industries of the future will help us to mingle with and understand the living reality of host nations. They will take us out of the sterile routines of the art museum and throw us into the vibrant reality of kitchens, offices, kindergartens and wedding parties…’ WHAT DO YOU BOTH WANT?

poloconghaile.com Hidden Gems…

poloconghaile.com My Editor’s Brief… ‘This is about inspiring people, empowering them to travel...’ WHAT DO YOU BOTH WANT? ‘How do you get to the heart of the city? And how do you scratch beneath the surface?’

polocongaile.com 3. WE WANT TO SHARE. HELP US.

poloconghaile.com Wish You Were Here!

poloconghaile.com Word of Mouth

poloconghaile.com An Instagram Hotel…

poloconghaile.com How do photos make us feel? WATCH THIS SPACE

poloconghaile.com How do photos make us feel? WATCH THIS SPACE

polocongaile.com 4. PEOPLE MAKE PLACES

poloconghaile.com ON SAFARI STORIES TO TAKE HOME

poloconghaile.com HIPPO-HOP THEY LOOK AT YOU LIKE…

poloconghaile.com PEOPLE MAKE PLACES YOU ARE NORTHERN IRELAND…

polocongaile.com 5. TOGETHER IS BETTER.

poloconghaile.com What You See NORTHERN IRELAND

poloconghaile.com What Irish Visitors See NORTHERN IRELAND

poloconghaile.com What Others See NORTHERN IRELAND

Destination Marketing... poloconghaile.com 2. VISITOR-CENTRIC Visitors don’t visit a hotel room. Or a restaurant. They visit a destination. 1. SHARED STORIES Multiple tourism businesses singing from the same sheet… 3. STRENGTH IN NUMBERS In a crowded marketplace, creating trails, bundles, packages and festivals cuts through.

poloconghaile.com It’s Sexy! BUT IS IT SMART?

poloconghaile.com More than a Room THE HOXTON HOTEL, LONDON

poloconghaile.com Wild Atlantic Way WORLD’S LONGEST COASTAL DRIVE

poloconghaile.com Real Life Westeros GIVE ME A REASON

poloconghaile.com Culture & Conflict CROATIA, VIETNAM, SOUTH AFRICA, N.I.

polocongaile.com 6. IT’S OK TO MAKE THINGS UP.

poloconghaile.com New Nordic Cuisine CLEVER DESTINATION THINKING

poloconghaile.com NYC Neighbourhoods INVENTED, OR ALWAYS THERE?

poloconghaile.com Northern Ireland Calling THREATS: COMPETITION, EURO, BAGGAGE

poloconghaile.com Northern Ireland Calling OPPS: ACCESS, PEOPLE, FOOD, COAST, ATTRACTIONS

Thank You! twitter.com/poloconghaile