WHY???

Pizza Hut Phillips Morris BAT PDRM ……. Costly Network Asset Management Engineering plan TM Network Planner AM/FM Finance Network Operation Regulatory Marketing,….. TM Business Unit Customized GIS Since 2000 Commercial Customers Customized GIS Since 2000 Simple Need, lot of development Time and Resource Intensive

Not many company can afford Benefit limited number of users Costly Difficult to use Engineers, technical resources Few in a company Technical Base Map availability Lack of Content Limit the application effectiveness Content Require GIS expertise to maintain Maintain There must be a better way

SmartMap web based GIS application geo spatial analysis tools SmartMap USERS - No GIS Skill - No Programming - No investment in HW - No Investment in GIS SW - No maintenance - No data sourcing SmartMap USERS - No GIS Skill - No Programming - No investment in HW - No Investment in GIS SW - No maintenance - No data sourcing Import User Data into SmartMap SmartMap contents SmartMap contents SmartMap : GIS for Non-GIS Users

BUILDING CONTENT BASE

TM Phone Location TM Net Plan, Developer Plan AVL Customers (Shell, PLUS, Logistics) GIS Customers Pizza Hut, Domino, Inti, Econsave,.. JUPEM Statistic Dep Local Council Satellite Images TM GIS Content Master Building Content DGPS Survey YP SME YP SME ITIS/ LLM iProperty sourcing feedback TM Staff & Family Navigation Data 300 LQ Census Blk

SmartMap TM Contents Base Map Satellite imagery POI + Property (TM DB) Point of Interests (Yellow Pages) Point of Interests (SME) Expenditure Property value & info (iProperty) Population

GIS FEATURES

Create you own point, lines, polygon and attribute tables

Zone A Branch: Bukit Jelutong Roads: 163 Delivery team: Team X Delivery time: within 1-5 mins Zone B Roads: 142 Branch: Seksyen 13 Delivery team: Team Y Delivery time: within mins Zone C Branch: Seksyen 13 Roads: 185 Delivery team: Team Y Delivery time: within 6 – 10 mins Zone D Branch: Bukit Jelutong Roads: 152 Delivery team: Team X Delivery time: within 16 – 20 mins Extract roads listing: To check customer is within the service area or not.

Different access level Read only Read-write only Read-write & copy

1km Household: 33,000 Property value: RM 343,000 Business: Fast Food: 10 2km Household: 41,011 Property value: RM 421,000 Business: Fast Food: 11 3km Household: 67,005 Property value: RM 360,001 Business: Fast Food: 23

Proposed Site 1 Household: 65,000 Property value: RM 563,000 Business: Fast Food: 10 Proposed Site 2 Household: 73,511 Property value: RM 612,120 Business: Fast Food: 11 Proposed Site 3 Household: 67,005 Property value: RM 572,001 Business: Fast Food: 23

Regular customers 2. Able to identify “where is my customers” and mark them within the service area Targeted promotion: More advertisement or promotion is needed on this part of service area Potential customers

Potential customers: 364 Existing customers: 31 Potential customers: 405 Existing customers: 5 Potential customers: 355 Existing customers: 18 Potential customers: 172 Existing customers: 21

Branch #1: Revenue: RM120,000 Fixed Cost: RM20,000 Variable Cost: RM15,000 No of Households: 15,000 Potential revenue: 375,000 Branch #2: Revenue: RM220,000 Fixed Cost: RM40,000 Variable Cost: RM25,000 Market size: 18,700 Potential revenue: 467,500 BUSINESS PERFORMANCE ANALYSIS Why is revenue high? What is business surrounding?

Straight away identify the untapped market

CONCLUSION Location Business Planning Business Planning Asset recording & Management, Service Boundary & Delivery area, Marketing campaign, Business Operation Assess your business performance against your location Business Performance Business Performance FOR N0N-GIS USER We are about half way into development