Airline e-Ticketing By Shannon Huggins

November 25, 2004Airline e-Ticketing2 Research Question and Scope Research Question: Will e-Ticketing Survive the Evolution of Innovation? Past: 1914 to 1978 Present: 1978 to today Future: Tomorrow to ?

November 25, 2004Airline e-Ticketing3 Theory = Diffusion of Innovation (Winston) Ideation Prototype –Supervening Social Necessity Invention –Law of Suppression of Radical Potential Diffusion of Innovation

November 25, 2004Airline e-Ticketing4 First Flight Courtesy of AerofilesU.S. Air Force A.C. Pheil, St. Petersburg, Florida –January 1, 1914 Ideation to prototype to invention

November 25, 2004Airline e-Ticketing5 Airmail Service The Airmail Act On March 3, 1919, William Boeing (right) and pilot Eddie Hubbard performed the first U.S. international airmail flight in this Boeing Model C. They flew from Vancouver, British Columbia, Canada, to Seattle, Washington. Supervening Social Necessity Prototype

November 25, 2004Airline e-Ticketing6 World War II War = Bombers Passenger Air Travel = passenger aircraft Airlines Establish Routes Supervening Social Necessity = Prototype Credit - Library of Congress

November 25, 2004Airline e-Ticketing7 Reservation Automation 1959 to 1972: SABRE, then PARS, then APOLLO (CRSs) Interline Travel Deregulation = 1978 Co-Host CRSs CRS rules = 1984 CRS became GDS [Spin-off prototypes from Supervening Social Necessity] Ideation to prototype to invention Supervening Social Necessity

November 25, 2004Airline e-Ticketing8 Computer Reservation Systems Source: GAO Analysis, 2003 Law of Supression of Radical Potential Lack of Internet

November 25, 2004Airline e-Ticketing9 Global Distribution Systems Summary of Payment and Fee Flows in the Current Distribution of Airline Tickets

November 25, 2004Airline e-Ticketing10 Third Party Brokers and Travel Agents Average Airline Bookings Per Distribution Method, Law of Supression of Radical Potential

November 25, 2004Airline e-Ticketing11 Kiosks Print out boarding passes at airport Future –Print out bar codes, baggage tags –2-step check-in (no ticket counter) Kiosks reaching diffusion

November 25, 2004Airline e-Ticketing12 Common-Use Self Serve Kiosks (CUSS) –Cell phone check-in –Rental car and parking facilities, cruise ships Smart Cards –Frequent flyers –Fingerprint analysis/signature (biometrics) Upstarts – online e-Ticket travel agencies – – Future PrototypeParallel Prototype