Where credit union managers connect

CUMA Welcomes John Tamas “Present with power!”

Present with Power! Use Knowledge, Passion and Purpose to get your message across and accepted John Tamas, Partner The Dale Carnegie® Business Group Copyright© 1998 Dale Carnegie & Associates, Inc.

Effectiveness of Presentations “Boring” 44% “Sleepy” 40% “Stimulating” 3% WSJ: Motivational Systems survey of 200 large company V.P.s

When Incongruent... Words 7% Sound of Voice 38% Look/Act 55% Dr. Albert Mehrabian, UCLA Professor 10 year study of non-verbal communication

Fundamentals Own your material Feel positive about your subject Relate the value of your message to your audience

Guidelines Research material Make brief notes Use examples and analogies Control nerves Be open Practice

Rapport Consider yourself honored Give sincere appreciation Mention names Play yourself down - not up Smile

Rapport (2) Say “We” - not “You” Talk in listener’s interests Have fun Don’t apologize

Rapport (3) Appeal to nobler emotions Welcome criticism Be “a good person skilled in speaking”

Preparation Who is my audience? Purpose of my presentation? How will I open? Major points to make? Supporting ideas and evidence? How will I close?

Openings Startling statement Question Mystery statement Compliment Dramatic incident

Evidence Doubt Defeats Demonstrations Examples Facts Exhibits Analogies Testimonials Statistics Doubt Evidence Doubt

Closings Conclude in a few words Appeal to a nobler motive Propose a challenge Dramatize

Closings (2) Repeat the benefit Motivating statement Use a quotation Speak on a personal level

Benefits of Visuals Dramatize ideas Guide the presentation direction Make the message easy to understand

The Power of Visuals Copyright© 1998 Dale Carnegie & Associates, Inc.

Learning 83% more through Eyes

Retention Reading 10%

Retention (2) Listening 30%

Retention (3) Seeing and Listening 53%

Visual Design: Basic Guidelines Copyright© 1998 Dale Carnegie & Associates, Inc.

6 x 6 Rule Six words per line Six lines per screen

6 x 6 Rule Violated Here’s the first bullet item for this screen The next bullet item - it has more to say This bullet item was hard to fit in this space This bullet was very important to include Now it’s time to see this very important bullet Pretty soon the screen is filled with text And the audience has to work too hard Interest in speaker’s presentation may be lost

Basic Design Guidelines 6x6 Rule The 10 Seconds Rule

Basic Design Guidelines 6x6 Rule The 10 Seconds Rule Check Spelling

Spelling Make sure to spell corectly Eye distracted by mistake Listeners may miss message

Basic Design Guidelines 6x6 Rule The 10 Seconds Rule Check Spelling Font Size Font Size

Legibility 54 Impact Font Size Legibility 12 Size of print on typed page Legibility 18 Legibility 24 Minimum Legibility 28 Legibility 36 Recommended Legibility 44 Titles Legibility 54 Impact

Basic Design Guidelines 6x6 Rule The 10 Seconds Rule Check Spelling Font Size Words and Graphics

Reporting Data as Text January Sales at 300 units February Sales down to 250 units March Sales best yet = 425 units! Let’s go for April = 500 units

Make Data Visual Let’s Go! 600 500 500 425 400 300 300 250 200 100 Jan Jan Feb Mar Apr

Question & Answer Period Clarifies message Reinforces key points Exposes resistance Encourages audience interaction Provides opportunity to add evidence

Q&A Guidelines “We have (time) for questions...” “Who has the first question?” Listen Repeat or paraphrase Respond

Q&A Guidelines (2) “Who has the next question?” If no questions - state / answer own “Who has the final question?” Reiterate closing point

Where credit union managers connect

CUMA Trade Show Luncheon Sponsored by…

Executive Breakout Sessions Session 1 – Grand Hall E Add Some Vitamin C to Your Workplace Joe Sherren Session 2 – Maple Room A Lead, Follow or Get Out of the Way Merge Gupta-Sunderji Session 3 – Maple Room B Present with Power John Tamas

Where credit union managers connect

21st CUMA Annual General Meeting Where Credit Union Managers Connect 3:30 p.m. - Maple Room A & B