THINGS THAT GO BUMP IN THE NIGHT Adult Pedestrians in the Night Time Economy

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Context

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Gender

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Age

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Mosaic

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 IMD

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Contributory Factors

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Crash DNA

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Month

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Crossing Facilities

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Road Class

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Regional Variation

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Previous Research Common Factors At weekends Between 6pm and 11pm Where the casualty is aged between 16 and 34 years old Where the casualty is male Where the casualty is deprived Where the casualty is impaired by alcohol Where the casualty is wearing dark clothing Where the casualty undertook dangerous actions in the carriageway Where the related driver was impaired by alcohol, driving aggressively and/or were exceeding the speed limit

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Previous Research Other Findings Lack of awareness of impairment Risky crossing behaviour Difficulty judging speed and distance Areas with a high density of pubs & clubs History of alcohol abuse

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Interventions Engineeering Separation of pedestrians from motor vehicles by fences Reducing speed limits Fencing or other facilities to separate pedestrians and motor vehicles in areas where bars cluster Adequate lighting to assist drivers in seeing pedestrians at night Traffic calming devices Enforcement Drunkenness Jaywalking

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Interventions Education Drunk-Walkers do not think they are at risk More worried about assault Getting drunk is normal behaviour, telling people not to drink won’t work Very drunk people will not retain advertising or awareness messages

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Existing Campaigns Use trains and buses: Transport info websiteTransport info website Organise a lift Book a taxi or mini-bus: Taxis NSWTaxis NSW Stay overnight at a place nearby Wear bright, light clothes at night so you are more visible to drivers and riders Drink & Drug Driving Interruption events Direct conversations with target groups Evaluated

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Fun Theory “The thought that something as simple as fun is the easiest way to change people’s behaviour for the better”

THINGS THAT GO BUMP IN THE NIGHT National Road Safety Conference 2014 Fun Theory