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Open Day 2009 Bachelor of Public Relations School of Communication, International Studies and Languages

September Career Information Sessions Experience… Education, Arts & Social Sciences Tuesday 8 September 2009 Magill campus Tours commence at 3 pm Information sessions commence at 5 pm Visit the campus where you’ll study. Register your attendance:

Public Relations Program Structure 3 year degree Only PR degree in South Australia PRIA (Public Relations Institute of Australia) accredited program Local – National – International opportunities Internships and placements for all students Royce Scholarships: overseas travel and research $ $10,000 Entry Requirements Satac Code: TER for 2009: Alternative pathways: TAFE STAT special entry International Baccalaureate Diploma University Foundation Studies program

Where might you work A public relations consultancy managing many different clients A government organisation managing heritage housing or campaigns to save water A football, soccer or sporting club A private organisation managing sun products, housing and new estates A non profit organisation increasing awareness about kids in need, cancer care or animal welfare Public relations is DIVERSE

Program Structure Structure of MBPB Professional Majors (7 courses) Public Relations Theory & Practice Public Relations Writing Strategic Creative Public Relations Public Relations Issues & Crisis Management Corporate & International Public Relations Communication Management & Leadership Internship or Placement Professional Concentrations (3 courses) Professional Public Relations Texts Marketing Principles: Trading & Exchange Buyer & Consumer Behaviour

Program Structure Structure of MBPB Public Relations Elective choice (1 course) Journalism Ethics Creative Industries & Ethics Accounting, Decisions & Accountability Business Information Systems Statistical Analysis in Business or student choice with PD approval Sub-Major (6 courses) suggestions: Health Science Multimedia Psychology Marketing Foundation Courses (4 courses) Focussing on the media from Australian International perspectives Indigenous Course (1 course) Free choice elective (1 course)

Program Structure Enrolment Options Offered Full time or Part time – Internal mode – lectures, tutorials, seminars, workshop; some online content Contact hours vary according to individual program structure. A normal full time study load could include four lectures per week and eight tutorials plus time to research topics and work in a time.

Public Relations Crisis, Issues Management, Reputation management Effective communication with Stakeholders, media, clients, other organisations Codes of ethics, Professional Accreditation, Professional memberships International & Intercultural contexts, Corporate culture, global markets & alliances Activists, lobby groups Media management in multifaceted environments Public relations campaigns, Events, sponsorship

PR: What practitioners say? Public relations helps a practitioner understand how society and communities work What makes people tick? What are their priorities? How you can package messages that people will listen to and act on?

PR : A word from the Public Relations President Tracy Jones As national president of the Public Relations Institute of Australia (PRIA), Tracy Jones believes public relations professionals have the capacity to contribute to the development of business, government, and the community. ‘Our role involves so much more than just writing media releases these days,’ said the Darwin-based public relations consultancy principal. ‘When we do our job well, we can change the way people think, feel, and act.’

PR in contemporary society Tracy Jones believes public relations professionals have the capacity to contribute to the development of business, government, and the community. ‘I wanted to look past tomorrow’s headline,’ she says. Her advice to new public relations graduates is to work with people they admire and ‘learn, learn, learn’. The best people in our profession understand the difference between promotion and real public relations. The term public relations implies that a relationship is formed—and that only happens in an environment of honesty and trust. That says a lot about how we should go about our work.

From the PR world Sheryl Fewster, senior public sector practitioner says that you need: an enquiring mind project management skills the ability to multitask build rapport and have empathy the ability to distil ideas down to one sentence and communicate clearly confidence knowing when to stop talking and listen knowing when to ask for help having good networks for finding information and to get things done not to be terrified by a blank sheet of paper, and being able to get ideas down in writing quickly.

Contact details Program Director: Dr Joy Chia Program Support Officer: Rosie Paradiso or

September Career Information Sessions Experience… Education, Arts & Social Sciences Tuesday 8 September 2009 Magill campus Tours commence at 3 pm Information sessions commence at 5 pm Visit the campus where you’ll study. Register your attendance: