A Better Mobile Location Landscape May 2008 Sam Altman, Co-founder and CEO

What is Loopt? Social mapping tool to connect, share & explore in the real world helps you navigate your social life orients you in relation to your favorite people, places and events easily complements & integrates with your existing SNS and communities

Industry Direction Apps DataDevices Location accuracy, availability, frequency, inexpensive

Location Challenges Today What we want Inexpensive Low friction access Relevant accuracy Strong privacy Availability and Reliability Structural Challenges Cost Availability Privacy

Loopt Core Location Platform Location Server Mobile Client Location Access Management Location Privacy Management

Mobile Location Client Mobile Client Location Platform Geo-Tagged Photos Mobile Web Navigation Background location Native Location APIs Network Location requests Loopt app Mobile IM Contacts Advertising

Location Privacy Management Client Side Server Side Privacy Policies: Notice Consent Safeguards User Controls: On/Off Selective App On/Off Restrict by time, day, location Set/obscure location Privacy Synchronization

Mobile Location Platform Network Originated Location Requests Location client updates Mobile Originated Location Requests Latest and greatest location methods Flexible location access APIs WiFi, A-GPS Per User Per Month Pricing Models No Location Taxes

Location Access Management Developers can build location-aware applications and publish them to subscribers and a broader set of devices. Management of developer registration and secure Web Services API access to user location. Handling of user security and privacy settings, along with policy enforcement. For Users, Developers, & Carriers

Location Challenges Today What we want Inexpensive Low friction access Relevant accuracy Strong privacy Availability and Reliability Structural Challenges Cost per user per month model Availability open APIs, easy to access Privacy end user control and management, device and 3 rd party app integration