Alaskan Creative Woodworks Bobette Perkins
Alaskan Creative Woodworks2 Problems and Opportunities Problems with current wooden souvenirs: –Expensive –Tree unfriendly (environmental problem) –Sawdust difficult waste material Opportunity –Create inexpensive wooden souvenirs –Don’t use extra tree wood –Buy cheap sawdust from sawmills
Alaskan Creative Woodworks3 Business Concept New concept –Purchase cheap sawdust –Combine with new polymeric composite formulation to make wooden material –Mold wooden material –Paint with native Alaskan decorations New market –Sell on cruise liners –Sell at National Parks
Alaskan Creative Woodworks4 Competition Major competition –Three traditional souvenir companies –All use native tree wood: environmentally unfriendly –Expensive Our advantage –Cheap materials (sawdust, polymer composite) –Environmentally friendly (a sales point!) –Inexpensive yet attractive