Digital Goody Bags – Fad or Future? Wasatch Race Directors Conference 2014

 Started in 2010  Background in branding, digital media, event management and sponsorship; Athletes  Traditional means of connecting Sponsors to Participants was fundamentally broken.  1,000+ Events and 3.5MM participants About Virtual Race Bags Wasatch Race Directors Conference 2014

 Explosion in the size of events  Rapid increase in the number of events  Sponsors require more transparency on ROI  Internet changes the brand-consumer relationship What happened to the goody bag? Wasatch Race Directors Conference 2014

What Participants want inside their goody bags $47,000 goody bag for the Oscars What Participants actually receive A pile of paper Participant Expectations Wasatch Race Directors Conference 2014

Participants  Little-to-no value  Wrong time, wrong place  Inconvenient to keep for future use Sponsors  Expensive – cost to Sponsor (design, print, etc.)  Difficult to track  Poor brand experience Why is the goody bag broken? Wasatch Race Directors Conference 2014

Are goody bags really free for Events? NO! Events are simply pushing the cost to Sponsors Example: Event with 1,000 participants and 8 Sponsors  Design: Graphic designer, 1 hour at $75/hour  Printing: 1,000 cards 6x9, 2-sided, $0.20 per card  Shipping: $15 for UPS / FedEx Total Cost = $1,795 Wasatch Race Directors Conference 2014

Participants  Get access before and after event  Access via multiple devices; mobile, tablet, pc  Instant access to offers; online, mobile, etc. Sponsors  Flexible  Integrate with existing digital marketing  Ability to monitor performance WASTE! The advantage of digital Wasatch Race Directors Conference 2014

Going Digital – the options websitesoftware  Uses existing tools  Inexpensive  Easy to distribute  Basic reporting Advantages  Design required  Low “visit” rates  Low repeat visits Issues  Flexible  More traffic  Easy to distribute  Basic reporting Advantages  Web expertise  Managing content  Reporting complex Issues  Content management  Simplify reporting  Easy to distribute  Best performance Advantages  Costs (varies)  Uses templates  Education Issues Wasatch Race Directors Conference 2014

Managing digital content The devil lies within What You Request Image Text Link What You Receive And always at the 11 th hour Wasatch Race Directors Conference 2014

 Physical bags for samples  Gear check bags  Expos What About the Stuff? Wasatch Race Directors Conference 2014

The value of a software platform createinvitereport Tools that make it look easy Turn-Key Platform Helps Manage Entire Process  Invite sponsors  Build offers  Manage content  Invite participants  Schedule and go  Simplify event week  Track performance  Create reports  Deliver results Wasatch Race Directors Conference 2014

Learn More www. VirtualRaceBags. com Affordable Flat-fee pricing that starts at only $150 / event Risk Free No payment due until 30 days prior to event Scalable Events of all sizes - from 60 to 60,000