I I Eli Keren Vice President of Sales and Marketing Miami Partner Conference, August 2011 Market positioning – whom to sell Hypermedia?

I I Agenda  Our legacy customer based  Maximize sales to existing and traditional customer base  Evolving with SMS – new vertical markets  The ultimate solution to the SMB  Whom do our product apply to?  Think of the potential..! 2

I I Hypermedia Legacy markets  Alternative carriers  Large Enterprises with need for LCR in specific markets Technology: Voice with GSM Key benefit: Least cost voice rout Market size globally: estimated at up to $50M Key competition: other GSM Gateway vendors Method of sales: Key resellers 3

I I Legacy customer base 4 GSM/ Voice Alternative Carriers Large Enterprises

I I Evolving traditional customer base by upselling We can UPSELL to our traditional customers  HyperConnect for roaming and unified communications solutions  HyperMessaging for SMS termination  HyperOffice to distributed Enterprises 5

I I By upselling to our legacy customer base 6 Upsell GSM/ Voice HyperConnect HyperMessaging HyperOffice Alternative Carriers Large Enterprises Increase “ARPU” More loyalty More service $$

I I With SMS solutions we now EXPAND our reach… Adding SMS robust offering allowed Hypermedia to expand its market to:  New groups of customers  New vertical markets  New geographies 7

I I Marketing – sales and promotions with IMR eFinance – secure transactions in eBanking with OTP Security and Authentication – Two-Three factor authentication for Web and Physical access Transportation – secure transport and IMR Call centers of various kinds Health – M2M secure auto medical data and medication notices Fund raising and NFPO’s – small donations and information with IMR Political voting with IMR Surveys with IMR And moooooore….. New markets with SMS / customized messaging

I I Target market after SMS evolution  New vertical markets for:  Bulk Messaging and Bulk Marketing  Security, M2M, surveys and …………  Alternative carriers and MVNOs Technology: Voice and SMS with GSM Key benefit: Sales, promotion, life quality data, alerts, security, high volume SMS…… Market size globally: estimated at up to $500 - $800M Key competition: other GSM Gateway vendors and SMS aggregators Method of sales: Key resellers unique to each market 9

I I Customer base expanded with SMS 10 SMS Upsell GSM/ Voice Marketing Health Security Surveys and moooore HyperConnect HyperMessaging Alternative Carriers Large Enterprises

I I Now, with Business Enablement Solutions We offer:  HyperConnect + HyperMobile  HyperMessaging  HyperOffice  HyperID 11

I I With Business Enablement  We have the ability to CUSTOMIZE a solution to practically any customer  We can use the building blocks to build solutions to specific vertical markets:  Finance  Health  Security and ……  We can have specific resellers concentrate on specific vertical market thus delivering top PROFESSIONAL SERVICES  We can now build a real VALUE ADD proposition by selling services as single point of contact 12

I I Target market after Business enablement evolution  Most SMBs and distributed large enterprises using business enablement applications (IP PBX, Call Center+CRM) requiring mobile unified communication  Vertical markets for SMS Messaging  Alternative carriers Large Enterprises with need for LCR Technology: Voice, SMS with GSM with Business applications Key benefit: Fully integrated solution Market size globally: estimated at more than $30B in 5 years!! Method of sales: Key Value Add Resellers unique to each market 13

I I Customer base is expanding with business solutions 14 Business solutions SMS Upsell GSM/ Voice Small to Medium businesses Distributed Enterprises Government Military Marketing Health Security Surveys and moooore HyperConnect HyperMessaging HyperOffice Alternative Carriers Large Enterprises

I I Let’s take a closer look.. What actual types of customers we can approach A.With our SMS suit of products B.With our Business Enablement Solutions 15

I I 16 SMS SUITE OF PRODUCTS

I I SMS for marketing Existing methods:  Direct Mail   Telemarketing  TV and Radio  News paper and Magazine advertising  Seminars and events

I I Existing Methods – pros and cons Direct Mail Cons – costly, not being read, read at irrelevant time, no call for immediate action, average response rate <<3% Pros - none Cons - Spam, not read at relevant time, requires internet access, too redundant, response rate <3% Pros - inexpensive Telemarketing Cons – Expensive, intrusive – too personal, requires a phone call small amounts of calls can be made, considered a nuisance Pros – call for immediate action TV and Radio and Magazine ads Cons – expensive, not affordable to many businesses, too broad, can call for action but usually subliminal Pros – effective if broadcast frequently, can call for immediate action

I I SMS – the Clear advantage  Inexpensive  Fast, effective and direct to specific groups of recipients  Call for action  Read as it arrives  IMR – Interactive Message Response  Considered to be the latest most modern media appealing to all age groups  Campaigns can be send at same time to many different groups  Generates impulse response  Not stopped as SPAM  Not intrusive as a solicitation phone call The tool of choice of many marketing and call center marketing delivering the best results…

I I Who can use SMS solutions for marketing?  Companies selling marketing services such as  Telemarketing and Public Relations  Advertising Agencies and Promotion Agencies  Financial services – loans and debt collection  Customer Clubs and local businesses:  Supermarkets chains and Departments stores  Car dealerships  Cosmetics, consumer goods companies and…  Service departments to bring in customers:  Cars, Plumbing, Air Conditioning, carpet installation  Renewal of service contracts  Health for doctor’s appointment  Public for public services Who else????

I I Who can use SMS solutions (security, M2M, Survey)?  Authentication of transactions  Financial organizations: Banks, Insurance companies, Credit Card companies  eCommerce: eCommerce operators (Amazon and alike)  Any X factor authentication  M2M:  Security / Alarm companies: Alarm systems, IP Camera events, sensor activation of any kind, smart alerts  Medical Centers: real time data, medication alerts, physical attributes alerts  Automobile Location: Location alerts (GPS / GIS), navigation  Survey  Political campaigns, follow up surveys, fund raising.. Who else????

I I 22 BUSINESS SOLUTIONS

I I Who can use our Unified Communications solutions?  Mobile network operators for their business customers  Small to Medium size companies (up to 200 extensions)  Service companies: for total communication, internal, CRM and call center  Manufacturers of all kind: Production line sensing, business continuation, internal/ external communications, CRM, call center  Large distributed Enterprises:  Banks: for remote bank branches  Travel agencies, small hotels, regional sales offices, clinics and…  Military: remote locations, mobile deployment  Bush deployment: Remote locations with no PSTN infrastructure  Government: branch offices in small towns and villages  Any SMB deployment…!! who else????

I I Summary  We now have the best possible tools for you to win and expand  Most every business can be sold  We will support  We will develop  We will listen  We will continue to evolve… 24 Are you?

I I Fulfilling the potential.. “Things may come to those who wait...but only the things left by those who hustle.” Abraham Lincoln 25

I I 26 THANK YOU