About beer - 5% abv (alcohol by volume) pale lager - purified water - malted barley - hops - yeast.

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Presentation transcript:

About beer - 5% abv (alcohol by volume) pale lager - purified water - malted barley - hops - yeast

Heineken’s History 1864, brewery in Amsterdam introducing beer culture Gerard Adriaan Heineken

World’s Fair World’s Fair in Paris in 1900 pavilion with five-pointed star

Alfred Heineken Gerard Heineken’s grandson starting career with the company in 1942 label with lips

Today the world’s most valuable international beer brand 170 international, regional, local and specialty beers and 40 breweries in 39 countries around the world 26 million hectolitres of Heineken beer per year the average number of employees in the company: 54,000

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