Presented by Joel Thomas, Bryon Zandt, Sindhura Citineni

Facts 1.2 billion people in the world living with less than a dollar a day College students want to help The Need: A student movement which makes a tangible contribution to the reduction of poverty. The Need

Nourish International provides a PLACE Where college students gather to think critically about how to alleviate poverty. Value Proposition

. UNC Students have created such a place at UNC Hunger Lunch Development Project

Value Chain NI members NGO’s Impoverished Community Ventures

Student driven AND student-led We do not ask for money We only invest in sustainable projects Core Values

The Solution Impoverished Communities UNC Bol. College Students

Barriers to Entry 501c3 application Money

Target Market: College Students Why? Potential, ambition, and talent Time and interest towards social work Students are consumers Want to take matters into their own hands Total Addressable Market: 2,500 US colleges = 9.6 million students Students spend $200 billion per year (2002) Market Characteristics

We’re Different from… Student Focus Student-ledDo not ask for $ Peace Corps Habitat for Humanity The College Corps Dream Now NI

Marketing Plan Colleges –Student Organizations –Professors –Mass s –Friends NGO’s –Online –Networking

Finances UNC Example Hunger Lunch Cost/platePrice/plateProfit/plate $0.92$3.00$2.08

Finances contd. Average of 300 plates/lunch 15 lunches per year $9,360

Let’s Make it Happen Management –2 full time employees: $40,000 –Seed Money: $400/chapter Implementation –Start new chapters!

Social Return on Investment Academic Year # of development projects being funded Amount of funding for development projects Cumulative # of impoverished people being served Number of NI student leaders formed Number of customers provided tangible ways to give $8, , $8, , $14, , $89,1372, , $246,6976,4201,29086, $402,83711,6201,560104, $613,34417,7201,830122, $814, ,100140,000 Green: Future projections based on our 3 year history Blue: NI's past 3 year history at UNC-Chapel Hill Tangibles:

Intangibles: Socially responsible leaders of the next generations Empowered impoverished communities Heightened awareness for non-profit led sustainable, long term development Social Return on Investment

Chandni Kalaria

Matt Callahan

Vera Fabian

Naman Shah

Jim Cummings

Kevin Henderson

Sindhura Citineni

Who’s next…..

Thank you very much for your time. Please contact us at Or call our director, Sindhura Citineni at (919) Questions

Outside Investments Year 1: $4500 –Startup Grants – Echoing Green Year 2: $93,000 –$45000: grants –$2500: private donations Friends, Family –$2500: corporate sponsorships Time Warner Cable REI Verizon Red Bull

Online Advertising $35 CPM (cost per thousand) 2000 viewers per new chapters 3000 viewers per mature chapters

Short Term Revenue Stream: –Startup Grants/Fellowship: $90,000 Long Term Revenue Streams –University Chapters –Online Advertising –Corporate Sponsors –Alumni Membership dues –Student Membership dues –Donations Financial Assumptions

Social Return on Investment DevelopmentOperationsTOTAL Save the Children$0.90$0.10$1.00 CARE$0.90$0.10$1.00 Foundation for Sustainable Development$1.00$0.00$1.00 Nourish International ( )$1.50$1.00$ $1.46$1.00$ $2.26$1.00$ $2.98$1.00$ $4.04$1.00$5.04 EVERY DOLLAR is distributed in the following way:

12 new chapters/salesperson 60% success rate $400 seed funding per chapter $2400/salesperson for travel Financial Assumptions

Volunteers Leaders Consumers and Investors HL Diners HEFH Players Swing Dancers Sponsors Event Setup Writing Publicity/ Sponsorship Committee/ Branch Leadership Social Entrepreneurs Idea People Concept Originators of HL, HEFH, Swing, etc. Individuals may enter at any point in the process NI Chapter Expansion Model